Looking Glass Marketing
Shoot for the Stars: 5 Traits of a Stellar Blog

A blog should be at the center of your social media marketing efforts. Just like the planets revolve around the sun, your online activities should be centered around your blog. If your blog is fading, your other marketing activities will dim along with it.

 

If you're not getting the response you'd like from your blog, or if you just want to take it to the next level, let's explore five areas that can help make your blog shine.

 

1. RELEVANCE 

The most engaging blogs are the ones that are current and keep up with relevant content. Posts that focus on product releases and updates, industry trends, and issues that relate to your target audience are going to be the best. Your blog should aim to help and educate its audience, offering something they can take away. Readers appreciate information they can do something with, and they will return to your blog if you consistently offer posts that are not only relevant, but also useful. A great blog is one that can really strike a balance of not being too self-absorbed while also providing solid, useful content to the reader.

 

2. EASY TO READ

Aim for a clean blog template with easy navigation, and make sure you have the ability to tag and categorize your posts so that if readers want to learn more about a topic, they can easily locate other relevant blog posts.

  • Break up large paragraphs for easy reading.
  • Avoid wordiness and keep the posts to 500 to 750 words.
  • Use bullet points as a succinct way of illustrating your ideas.
  • Create headings for different sections so readers can easily scan the post.
  • Proofread your posts for spelling and grammar accuracy.

 

Continue reading here! (PDF)

 

ARE YOU STRUGGLING TO MAINTAIN A STELLAR BLOG?

If you are simply too busy to devote time to this vital aspect of your  marketing, Looking Glass Marketing offers ghost-writing blog services for your business. We have a proven history of writing high quality content for many Dynamics B2B blogs. Whether you have topics already in mind or you would like us to suggest ideas, we will be there for you to keep the heart of your social media marketing updated and active. 

 

Contact us today to find out more and take advantage of the special offer we are providing exclusively to Microsoft Dynamics partners.

 

Marketing Tips You Can Use

Check out our most popular blog posts of the season:

 

  1. Tips to Build Your Marketing Lists
  2. How to Increase Your Blog's Reach with Reddit
  3. How to Get Ready for the gTLD Website Registration Expansion
  4. Use Social Media Demographics to Better Target Your Audience  

 

Find more marketing tips here.  

 
In This Issue - Fall 2012
Shoot for the Stars: 5 Traits of a Stellar Blog
Marketing Tips You Can Use
Is Your 2013 Marketing Plan Ready?
3 "P"s of Producing Great PR with Press Releases
Microsoft Dynamics "Win to Grow Business Challenge" Contest

 

Do you have prospects that could use $45,000 towards their next ERP software and services purchase? I am sure you do! All they have to do is enter a 30 to 90-second video on how Dynamics ERP could positively transform their business and they could win $45,000 (with the partner services money going to you!).

 

Click here to get all the details!

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About Us
Looking Glass Marketing has a proven track record in delivering affordable, results-driven marketing solutions for Microsoft partners. From strategy to execution, we offer a broad range of services to fulfill all your marketing needs.

Connect with us for more marketing advice:
 
 
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Contact us:

Looking Glass Marketing

Phone: (614) 453-5927

jennifer@lookingglassmarketing.com

Is Your 2013 Marketing Plan Ready?

Are you ready for 2013? If you wait until January to plan your marketing, you will already be behind! Right now is the time to plan - before the new year is here. The questions you need to be asking for 2013 are:

 

  1. Is our website fully optimized and generating enough leads?
  2. How can we improve our social media engagement?
  3. Are we taking full advantage of our blog's potential?
  4. How can we better utilize Microsoft Pinpoint and other Microsoft activities to drive more business?
  5. What didn't work this year and what can we do to improve our marketing effectiveness?

 

If you're unsure of where to start or need a Microsoft Dynamics marketing expert to assess what you should be doing, then let us step in. We can help you assess your current marketing efforts, make suggestions on areas for improvement, as well as get a solid marketing strategy in place that drives results.

 

Interested in learning more? Contact us or call Jennifer Culbertson at (614) 453-5927 and kick off 2013 on the right foot.  

 3 "P"s of Producing Great PR with Press Releases

One of the most profitable free publicity generators there is -- and one that is often overlooked -- is the press release. There is much to be said about good "old-fashioned" press releases and how they can still have a big impact a business. Even in this age of new media, today's press releases still help companies get media coverage, and they can also provide tremendous SEO benefits. Let's look at the 3 "P"s of generating strong press releases:  

  1. Plan - Your press release should focus on and pinpoint the most newsworthy element of your announcement and why the news is significant. Keep in mind, audiences can search and find your press releases online so making them clear, interesting, and shareable is also important. You may initially think your business doesn't have press-worthy news, but consider the following topics....Read more here! 

NEED HELP GETTING STARTED?

Looking Glass Marketing offers press release ghost-writing services. We will help you brainstorm, craft, and distribute professional press releases. For more information, contact us.