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Forget Talking to Your Audience; It's Time to Listen
Amidst the economy's current challenges - the sequester, budget gridlock and stagnant unemployment rate - companies are racing to remain competitive and avoid disruption. To do so successfully, it's critical to understand your target market. When innovating and introducing changes, gathering and applying client feedback, ideas and insights is invaluable. Read more to learn how Stern client Herman Miller Education is listening to - and learning from - students and schools. |
Leadership Lessons from Four Great Comedians  Today's organizations and their teams need to think differently and get creative like never before. However, many believe creativity can't be taught. Or can it? Comedians - whose careers rely on creativity - believe it is possible to build the trait. To help develop creativity in yourself and amongst your team, heed some advice from four of the most creative comedians of our time. |
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Who's Your Audience?
It's an age old question, and companies spend a lot of time, money and effort trying to answer it through market research, focus groups, surveys and perhaps even some wishful thinking. It can be hard to figure out and few answers are ever completely on target. But what if the answer is really the question? Stern's Group Vice President Ned Ward offers perspective about how reframing and rethinking your questions can improve your professional performance, and even your personal and family life too. Read more.
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Instead of using the phrase "buy-in," use "agreement," "feedback" or "understanding."
Keep it simple. View our video to see why it's important to erase jargon from your business vocabulary.
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"The superior man understands what is right; the inferior man understands what will sell."
- Confucius
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The Value of Being a Category Creator
Companies that don't innovate at all are doomed to fail, but in today's business world, even incremental innovation is no longer enough to ensure sustainable success. The key, according to The Cambridge Group's Eddie Yoon and Linda Deeken, is category creation.
In their March 2013 Harvard Business Review Idea Watch article, these Stern clients present two compelling motivators for category creation: faster growth and higher valuations from investors, particularly for those innovating both a breakthrough product and business model.
Consider their insights and help your organization become a category creator.
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