May 2017 Issue


  • Creating a "Customer Value" Culture, Powered by Product Management & Product Marketing
     
  • Connecting Strategic Plans to Product, Marketing & Sales Execution Plans in 3 Steps
  • Top 3 Culprits of Underperforming Products
In the Trenches FAQs
  • Is It Just Sales Feedback or True Voice of the Customer?

Product Management Playbook 
  • Using White Papers to Generate More Quality Leads 

 
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Start Marketing and Selling Strategic Solutions!

 



Every organization delivers value to its customers. But there's a big difference between delivering value to users of your products/services and delivering strategic value to the customer organization from the top down.

What's the difference? Your company culture. This month we discuss the importance of a "customer value" culture and the role of a strong product management and product marketing discipline in shaping that culture. 

Enjoy our May issue!
 
 
John Mansour, Managing Partner
Creating a "Customer Value" Culture
powered by Product Management & Product Marketing
 
 

What if every key decision in your organization was driven first by the measurable strategic value delivered to the customer organization, and then secondarily by the resulting growth and profitability you'd achieve by delivering that value?

It's the complete opposite of conventional thinking where your own revenue and profitability goals are the driver for every decision. Is it time for your organization to make a cultural shift to a "customer value" model?



Connecting Strategic Plans to Product, Marketing & Sales Execution Plans in 3 Steps
 
 
Most organizations have strategic plans that include goals for revenue growth, new customers, market share and other quantifiable metrics.  All good! But a huge disconnect often exists between the corporate strategic plan and tactical product, marketing and sales plans. 

When that's the case, the organization loses tremendous momentum because all disciplines are going in different directions, focused on different goals with competing and often conflicting priorities. Good news: the fix is straight forward and makes life easier for everyone.


Top 3 Culprits of Underperforming Products
 
 
Any number of factors can contribute to underperforming products, but the root causes are usually tied to a combination of the following three issues: 

In the Trenches 
FAQs For Inquiring Product Management Minds

 
  1. Is It Just Sales Feedback or True Voice of the Customer?

Product Management Playbook 
 
Quick Refreshers to Keep Your Team at the Top of Its Game
 
 
 
  1. Using White Papers to Generate More Quality Leads