February 2017 Issue


  • Five Reasons You Need a Strategic Portfolio Roadmap
     
  • Product Training for Sales - More Buyer, Less Product!
  • A Successful Product Rollout: The Key to a Killer Marketing Launch
  • How Much "Market" Is In Your (MRD) Market Requirements Document?  
  • Product Portfolio Management: Becoming More Market-Driven
     
  • Establishing Product Priorities vs. Marketing Priorities: Two Simple Questions
     
  • Two Things Senior Executives Value Most From Product Management
     
  • Three Reasons to Shift From Horizontal Products to Industry Solutions
     
  • Can You Solve Really Big Problems With a Single Product?
     
In the Trenches FAQs
  • What's the Ideal Background for an Agile Product Owner?

Product Management Playbook 
  • The Universal Product Management Framework: An Org Chart and Three Questions

 
Become a Proficientz Insider and get your exclusive pass to thought-leading articles and best practices for a more strategic approach to product management, product marketing and sales enablement.
Training Course Quick Links...

Get Started Without Reinventing the Wheel!

Manage Your Portfolio  to Accelerate Growth! 

 

Get Higher-Value Solutions to Market Faster!

 

Start Marketing and Selling Strategic Solutions!

 



In this issue we cover everything from requirements to roadmaps to rollouts. We also throw in a few tips for hiring the best Agile Product Owners, and a universal product management framework that's been sitting right under our nose.

And for the first time in five years, Proficientz is offering a public training workshop - How to Create a Strategic Portfolio Roadmap, March 28th in Atlanta. Details below.

Enjoy our February issue!
 
 
John Mansour, Managing Partner
Five Reasons You Need 
a Strategic Portfolio Roadmap
 
 
  1. Your vision consists of several big product ideas that no one can agree on. 
  2. Customers aren't jumping out of their seats over your current strategy and product direction. 
  3. Your product roadmaps keep re-routing you like a bad maps app. 
  4. Your salespeople complain because the competition has a better vision. 
  5. Your engineering teams are constantly maxed out but you haven't delivered any earth-shattering solutions in a while. 

Learn how to develop a strategic portfolio roadmap that drives new growth by shifting your inside-out product vision to an outside-in customer vision. 

 

1-Day Workshop

How to Create a Strategic Portfolio Roadmap

Atlanta, GA March 28, 2017

$795 per person


 

Details and Registration



Product Training for Sales 
More Buyer, Less Product!
 
 
Try these 3 tactics and the proficiency of your salesforce will make a huge leap forward.



A Successful Product Rollout
The Key to a Killer Marketing Launch 
 
 
Rollout and launch are often used synonymously in B2B, when in fact, they are very different initiatives that serve different purposes. Learn how a successful rollout tees up a killer marketing launch.

How Much "Market" Is In Your (MRD) Market Requirements Document?
 
 
If MRDs are supposed to reflect the needs of the market, their content should be all about the market. How do your MRDs stack up?

B2B Product Portfolio Management 
3 Dimensions That Make You More Market-Driven 

 
A product portfolio management discipline in B2B is more about your portfolio's alignment to the business goals of your target customers than it is your own revenue and profitability goals. Cover these three bases and strengthen your portfolio's alignment to the market. 


Product Priorities vs. Marketing Priorities 
 Two Simple Questions
 
 
Everyone has an opinion when it comes to product investment priorities and marketing spend priorities. Answer these two simple questions and those priority decisions get a lot easier.

Two Things Senior Executives Value Most From Product Management 

 
If you want raise the level of product management's influence, you have to think like an executive and consider the situations your executives face everyday. Punch your ticket to the inner circle by making your executives look good!


Three Reasons to Shift From Horizontal Products to Industry Solutions 
 
 
Making the shift from horizontal products to industry solutions boils down to differentiation...not just the marketing and messaging variety but adding product capabilities specific to key industry segments that deliver exponentially more value than generic one-size-fits-all products or services. For most B2B companies, the time to make the shift is coming sooner rather than later.

Can You Solve Really Big Problems 
With a Single Product? 

 
In B2B, it's rare that a single product can solve a problem that's strategic to customers. Don't make your product part of the problem. Make it part of the solution.


In the Trenches 
FAQs For Inquiring Product Management Minds

 
What's the Ideal Background for an Agile Product Owner, and where should I look to find them? 


Product Management Playbook 
 
Quick Refreshers to Keep Your Team at the Top of Its Game
 
 
 
  • The Universal Product Management Framework: An Org Chart and 3 Questions!