September 2016 Issue


  • Voice of the Customer: Listening in Layers
     
  • The Product Management Career Ladder: Tactical. Operational. Strategic.

In the Trenches FAQs
  • What Are Some Easier Ways to Manage Enhancement Requests?

Product Management Playbook  
  • Business Requirements: Don't Focus on Problems. Focus on Goals & Obstacles.

 
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Quick Links...

The Hardest Thing About Getting Started is Getting Started! 


Eliminate Competing Priorities and Shiny New Object Syndrome! 

 

There's More to Agile Product Management Than User Stories!

 

Stop Positioning Tactical Products and Start Marketing and Selling Strategic Solutions!

 


This month we take a closer look at the voice of the customer and what's unique about B2B. We also look at the changing landscape of the product management career ladder.

Enjoy our September issue.
 
 
John Mansour, Managing Partner
Voice of the Customer
Listening in Layers
 
 
Nothing bad comes from listening to the voice of the customer. In fact, it's all good. Any customer insights are better than none. Make it a routine business practice and you'll get higher-value products and solutions to market faster, grow revenue and have more loyal customers. In B2B though, the customer's voice has multiple layers that require unique listening skills.


The Product Management Career Ladder 
Tactical. Operational. Strategic.
 
 
Before your mind wanders too far, let's set the record straight. In B2B product management, tactical, operational and strategic refer to layers in the customer organization - not your job responsibilities. Master each of these customer domains and the next rung on the product management career ladder awaits.


In The Trenches 
 
FAQs For Inquiring Product Management Minds

 
  • Are There Easier Ways to Categorize Product Enhancements Than a Never-Ending Spreadsheet for Each Product?

Product Management Playbook 
 
Quick Refreshers to Keep Your Team at the Top of Its Game
 
 
 
  • Business Requirements: Don't Focus on Customer/Market Problems. Focus on Goals & Obstacles.