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What Are Some Easier Ways to Manage Enhancement Requests?
Product Management Playbook
Business Requirements: Don't Focus on Problems. Focus on Goals & Obstacles.
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This month we take a closer look at the voice of the customer and what's unique about B2B. We also look at the changing landscape of the product management career ladder.
Enjoy our September issue.
John Mansour, Managing Partner
Voice of the Customer
Listening in Layers
Nothing bad comes from listening to the voice of the customer. In fact, it's all good. Any customer insights are better than none. Make it a routine business practice and you'll get higher-value products and solutions to market faster, grow revenue and have more loyal customers. In B2B though, the customer's voice has multiple layers that require unique listening skills.
Before your mind wanders too far, let's set the record straight. In B2B product management, tactical, operational and strategic refer to layers in the customer organization - not your job responsibilities. Master each of these customer domains and the next rung on the product management career ladder awaits.
Nothing bad comes from listening to the voice of the customer. In fact, it's all good. Any customer insights are better than none. Make it a routine business practice and you'll get higher-value products and solutions to market faster, grow revenue and have more loyal customers. In B2B though, the customer's voice has multiple layers that require unique listening skills.
straight. In B2B product management, tactical, operational and strategic refer to layers in the customer organization - not your job responsibilities. Master each of these customer domains and the next rung on the product management career ladder awaits.
