March 2015 Issue

 

 

Best-Practice Article 
  • The Strategic Roadmap vs. Product Roadmaps: The Destination and Turn-by-Turn Directions

Blog 

Ask The Expert 

  • Are benefit statements the most effective when it comes to writing a headline for a marketing campaign?

 

Product Management Playbook  

  • Competitive Comparisons Salespeople Will Love!

Proficientz Fast Facts
  • 3 Things You Should Know About the Proficientz Framework and Training
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B2B products and services.  
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Roadmaps are one of the most important product management artifacts because every discipline in your organization takes its cue from them. Customers plan around them as well. 

Unfortunately, most roadmaps are too long on product information and too short on the information people really want. 

This month we connect the dots between the strategic roadmap and supporting product roadmaps to improve communication and execution on all fronts.
 
Enjoy our March issue. 
 
 
John Mansour, Managing Partner
 
The Strategic Roadmap vs. Product Roadmaps: 
The Destination and Turn-by-Turn Directions


Can you imagine loading your family into the car for a vacation without knowing where you're going? How would you decide where to go while you're driving along? What would you pack? Would you end up somewhere that's fun for the whole family?


 

As ridiculous as it sounds, many B2B companies find themselves in a similar situation when it comes to product roadmaps.
 


 

Read the complete article.


Should Sales Enablement 
Be the New Product Marketing?


A clever person once said that it's product management's job to put the products people want to buy on the shelf, and product marketing's job to get buyers to take them off the shelf. 

For B2B companies, emptying those shelves requires a unique competency in your sales force that goes beyond the capabilities of a typical product marketing function. Is sales enablement the answer - and is there a real difference between product marketing and sales enablement?


Ask The Expert
 

Sometime you just need another perspective! 

 

  • Are benefit statements the most effective when it comes to writing a headline for a marketing campaign?
     

 View Recent Entries

Product Management Playbook 

 

 

Tactics for improving day-to-day execution in the trenches! 

 

 

 

  • Competitive Comparisons Salespeople Will Love

  • Using Market Segmentation to Create Apples-to-Apples Business Cases

View the Playbook 

Three Things You Should Know About the Proficientz Framework and Training

 

  1. Our framework isn't another spin on turning ideas into great products. That's what everyone else does!
     
  2. We specialize in helping you manage products to deliver high-value solutions because in B2B, your customers value solutions more than any single product or service. Why? Solutions have a bigger impact on their organization's goals.
     
  3. Our training courses are hands-on workshops that are all about you. When you complete a Proficientz training course, you'll know exactly what to do, why, and how to do it for your products, your markets and your organization. 

Don't settle for generic seminars with a bunch of theories that don't translate back to the real world. Contact us today to learn how we create a unique training experience by bringing the real world into the classroom.