Greetings! 

 

Today, I am pleased to announce the release of our fifth generation framework for managing and marketing B2B products and services.

 

Simplicity!

Simplicity is the underlying theme to all of the changes accompanying our latest update.

  1. The new format is easier on the eyes and uses a flow that's more intuitive to everyone.    

  2. Simplified practices and templates make it easier to create, market and sell higher value solutions by placing more emphasis on identifying the goals of your target-customer organizations from the top down to the minutiae in the trenches and then removing the biggest obstacles to their success at all levels. 

  3. Learning and implementing our framework is easier too.   All training courses have been updated with the new practices and also include our implementation methodology to accelerate adoption after the training.

Take a Tour

See how our newest framework can elevate the stature of your product management & marketing discipline.

  • Explore the framework by mousing over each activity for the "so what" explanation.

  • View a 3-minute video to learn more about the concepts behind the new framework and why updates every few years are critical to your success.

  • Attend a free 30-minute webinar June 23rd to learn how simple the concepts are to apply to the things you do everyday.

  • View the press release for the full story 
If you are interested in (refresher) training or subscribing to our templates, feel free to contact me.

We sincerely hope our new framework makes it easier for your organization to deliver higher value solutions and grow faster.
 

 

Sincerely,

 

John Mansour, Managing Partner

 


In 30 minutes,
learn how our newest framework simplifies everything.

Quick Links
Proficientz on Twitter

ProductCamp
ProductCamp Horiz 

 

Charlotte June 21

Berlin September 13

 

 

 

Join Our Mailing List!
Get tips for managing and marketing your B2B portfolio of products and services.