April 2014 Newsletter   
 
In This Edition...
  • Meeting Product Revenue Goals is Pure Luck
  • The Product Management Playbook
    • Role Clarity and Translating Strategy into Tactics

  • Ask the Expert
    • Simplifying MRDs for an Agile Environment

Meeting Product Revenue Goals 
is Pure Luck!

Unless your sales team is given quotas for each product, there's no conceivable plan product managers can execute to meet revenue goals for their products. When they do meet their goals, it's pure luck. There's a better approach that doesn't rely on luck and is more conducive to the success of the organization.   Read more...

 


The Product Management Playbook
Tactics for Improving Day-to-Day Execution


Role Clarity and Translating Strategy into Tactics
 
 


Ask the Expert
On the Minds of Product Managers & Marketers
 
  1. Reinventing Your MRDs for Agile. 
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