If our artwork is a product, we must be cognizant of how we market it. Think of successful advertisement campaigns for other non-art products. I would imagine that some of the most memorable commercials that you can conjure up are also some of the funniest. I'm sure that every marketing director wants their product to be taken seriously - everything from sports cars to saltine crackers. Some products lend themselves better to being shown in a humorous light.

At the Community Arts Center in Danville, Kentucky (where I am the Program Director) - artist-in-residence Mark Wilhelm does a great job of juxtaposing humor and art. His work not only makes you smile, it also makes you think and you quickly start to realize that there is far more to the artwork than just quick one-liners.

When I asked him if there was any benefit to having his art seen as "funny" - he said,

"Absolutely! I think laughter is the best medicine. When I see something that makes me feel happy, I will always want to see that something again. Hopefully people feel the same way about my art. I want to make people think and emotion of any kind can crack open the blinds, but I think positive emotion is the best! I think most people would agree that happy is better than sad... except maybe Cylons (Battlestar Galactica baddies). Even though it might be considered funny, it is definitely still about the art. I want the finished product to work on a number of levels so that it will be relevant in the future, even if it means different things along the way. My process involves two lists - things I would like to draw, and things that I have observed or that I think are funny. Sometimes the two sides align and that's when the magic happens."

The most interesting aspect of Mark's work is that the illustrations leave enough room for the viewer to add their own interpretation; anything from a dismissive giggle to a long-winded political rant could result from a discussion among viewers of his possible intent. I should add that Mark seldom inserts his own interpretation into the fray, but rather allows his work do the talking and lets the viewer sort it out.

By inserting humor into your work, you can often approach difficult topics of conversation without necessarily taking sides in the ongoing debate. Not every work should be a political cartoon by any means, but adding a hint of a smile to your art can enlighten your viewers and allow them to see both sides of an argument.

I've often said that not all great art is funny, but all funny art is great. However, humor is not necessarily a part of every artist's arsenal. Like I said before, not all products (or works of art) benefit equally from a lighthearted approach. I doubt you'd want your luxury car to be seen as a laughingstock, but even the Mona Lisa had a smile.