|IVI DMC2 utilized IMEX America tools to transform a successful three-day event into a year's worth of business. The Online Appointment System was the top tool for keeping booths busy with record numbers of one-on-one and group appointments. We also registered more walk-ins at our booths this year. Making contacts, booking revenue, and attaining top ROI on trade show investments are always major goals. Post-show reports validate that the business-focused atmosphere of IMEX America was conducive to achieving these major goals. Additional feedback testifies to the advantages of gaining insight, learning, and camaraderie with colleagues and new friends at the industry's liveliest event of the year.