August 2016
Welcome to our monthly eNewsletter! Look for this in your inbox every month for useful information you can share with your customers, new line/product info or other tips that you can use in your business. If there is a topic you'd like us to discuss, we'd love to hear from you!

Watch for our periodic eBlasts with product info & ideas!
Make the Most of Attending Trade Shows

For attendees, trade shows may be the only time you meet with your suppliers, or see much of the merchandise you sell in person. 

Time is our most valuable commodity, and it's a commitment to take time away from your office and customers to attend trade shows. Here are some tips to make sure you get the best possible return on that investment:

Before you go:
  • Get a list of all of the exhibitors and pick your priorities: which exhibitors are "must see's" and which would be "nice to see if there's time".
  • Leave some time in your schedule to explore new suppliers; trade shows are an excellent way for new suppliers to break into a marketplace - you never know what you might find!
  • If possible, set appointments with your "must see" suppliers prior to the show. Trade show booths can get very busy and if you have specific questions or business to discuss, an appointment will save you the time it takes to keep running back to the booth to see if that contact is available.
At the show:
  • Don't eat alone. Plan lunches and dinners with suppliers or colleagues. For most trade show attendees, a lot of valuable contacts are made and information is shared outside of the trade show booths.
  • Bring business cards! Obvious, but it's amazing how many people forget to bring them. Put business cards on your packing list or in your bag now so you won't be scrounging in jacket pockets for a card to give someone.
  • Promotional products. Most of us are used to receiving promotional products at a trade show. Attendees who hand a pen or other small, useful item with your logo on it along with your business card to a new contact are sure to be remembered!
  • Make notes on the backs of business cards or in a notebook as to why you were interested in that supplier. Perhaps you have a specific client in mind, or you discussed a new target market - make notes so you'll remember why you kept their information.
After the show:
  • Follow up! Don't just let the materials you collected sit in a pile. If you picked up something with a client in mind, contact that client NOW to set an appointment to present the idea (before your competitor does...).
  • Drop a note to suppliers with whom you'd like to build a relationship. Remind them of the conversation you had and why you're excited about becoming one of their customers or distributors.
Good news! You can put these tips into action at our 2016 Metro Incentive Show next month! Details are in the side bar. Over 50 exhibitors are looking forward to showing you the newest and latest name-brand merchandise. Stop by to discuss how you can make more money selling name-brand gifts and rewards to your current clients. (Don't forget your business cards....)

Issue: 9
Join Our Mailing List


Tue Sept. 27
10:00 AM-4:00 PM

Hilton Meadowlands

See over 50 key industry suppliers in one location...

FREE Lunch!!

Prizes, Raffles & More

Register & for more Info!

2016 Metro Incentive Show exhibitors include:

  • 20/20 Special Markets
  • AMC Special Markets
  • Asian Eye
  • Bissell
  • Bushnell
  • Canon
  • Canyon Outback
  • Citizen Watch
  • Corporate Sport Incentives
  • Dooney & Bourke
  • DPI, Inc.
  • Earth Gear
  • Elite Creations
  • Employment Horizons
  • Epic
  • Hamilton Beach
  • Hartmann Luggage
  • High Sierra
  • Incentive Concepts
  • JCS Home Appliance
  • JDH/Sunview Furniture
  • Jura Capresso
  • KleerWest
  • Kosta Boda
  • Latico Leathers
  • Maui Jim Sunglasses
  • Movado Group Inc
  • Orrefors
  • Pelucida Glass
  • Premstar
  • Presto
  • PrintSource
  • Revo
  • Sakar/Vivitar
  • Samsonite luggage
  • Seiko watches
  • ShopVac
  • Sony
  • Sweet Innovations
  • Top Brands
  • Tumi luggage
  • Vista Outdoor
  • Wilson Sporting Goods
  • Wine Enthusiast
  • World Kitchen
  • WWRD: Waterford, Wedgewood, Royal Doulton

Award Marketing Services

View our profile on LinkedInLike us on Facebook