May 2016
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A podcast is a downloadable audio file (in the "old days" we might have called it a tape recording...but now we don't use tape and we download it to an iPod or similar device, hence: Podcast). Typically a podcast implies a series or might be available in installments, similar to one really popular podcast that went viral a couple of years ago: Serial).

Why are podcasts meaningful?
  • Podcasts are inexpensive to produce, even with high-quality audio (recommended).
  • You can produce them yourself. Whether you work out of a home or office, or record the podcast at a client's location, all you need is a high-quality recording device or system.
  • Podcasts are another medium through which to reach your audience. If you're already using print, email, video and other mediums to reach your audience, this could be next.
  • Podcasts are portable.  Once the podcast is downloaded, the listener can be on a plane, in their car or walking down the street listening to your message.

How do I get started?

  1. What's your objective? Decide what you want to accomplish with your podcast. Will you be educating or entertaining your audience?
  2. Create an attention-grabbing name. What title or name is likely to make the potential listener click on it to learn more?
  3. Gather the content. Will you be telling a story? Will you be sharing a series of interviews? Once you've decided on your objective, start to collect interesting material to share.
  4. Edit! Once you've produced a high-quality recording, edit it yourself or consider hiring a professional editor to make sure the audio file is polished and ready for listening.
  5. Promote. Just because you've recorded it, doesn't mean listeners will come! Promote your podcast on your website, through social media, in traditional media and via your personal, business & virtual networks.
  6. Be consistent. It makes sense to have a bank of recordings ready to go before you start so that you can maintain the schedule you've planned. If you announced that you'll be releasing a new segment each week, make sure you keep that promise.
  7. Monetize your podcast. While some people/companies use podcasting in their own advertising and marketing efforts, others are interested in potential profits. Once you've attracted and maintained an audience, you can begin to solicit sponsors that would be interested in your listening audience.
Many experts believe that podcasting is the future of storytelling. Podcasting allows you to tell your stories in literally your own voice, with your own inflections at your own speed.

Podcasts are ideal for small to mid-size businesses because they are affordable, they offer an additional way for you to connect with your prospects and customer audience, you can distribute them via multiple channels - and you may be the first among your competitors to try it!