March 2016
Welcome to our monthly eNewsletter! Look for this in your inbox every month for useful information you can share with your customers, new line/product info or other tips that you can use in your business. If there is a topic you'd like us to discuss, we'd love to hear from you!

Watch for our periodic eBlasts with product info & ideas!



What is Cause Marketing?

Cause marketing or cause-related marketing refers to a type of marketing involving the cooperative efforts of a for-profit business and a non-profit organization for mutual benefit.

Cause Marketing is Good Business

According to recent figures, 97% of marketing executives believe cause marketing to be a valid business strategy. As a group, Millennial's interests in particular go beyond specific causes to world issues and they expect companies to support major world issues as well as local audiences. Cooperative ventures with non-profit organizations also give companies great stories to tell about how their organizations are "giving back" to the community.

How Does Award Marketing participate?

Award Marketing supports Employment Horizons, an organization that provides comprehensive employment, training and job placement services to people with disabilities and other disadvantages in the greater Morris County, New Jersey area.

Award Marketing clients have used Employment Horizons very successfully for a number of fulfillment projects such as assembling sets of merchandise, boxing jewelry and other items, repackaging or gift-wrapping items and much more.

Contact Award Marketing Services to discuss whether your fulfillment project is a good match for Employment Horizons!

Learn more about Employment Horizons here:

Employment Horizons
Golf Outing



Another way to support Employment Horizons is to participate in the Golf Outing on June 20, 2016. The outing will be held at the beautiful Spring Brook Country Club in Morristown, NJ. Whether you play in the outing, sponsor a hole or donate prizes, your participation will be appreciated!


Award Marketing President, Greg Canose, is on the Board of Trustees of Employment Horizons, and is also organizing the golf outing, so check with Greg for further information!

Issue: 4
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Featured Product:


Award Marketing Services carries a number of Zane's Cycles brands, including Trek, Reaction and Electra.


Trek Men's Hybrid

Bikes are used successfully in these types of programs:
  • Casino
  • On-site events
  • Points programs
  • Employee
  • Consumer

Zane's Commitment to the Environment:

Zane's Cycles takes environmental awareness seriously as well. Their Branford CT location sports a 22 kW/h solar array on the roof, which they installed with the goal of offsetting their power consumption.

Zane's is dedicated to doing their part to preserve the environment so that many generations to come can enjoy the sport of cycling.

Watch for an eBlast with more information on Zane's Cycles next week!

In the meantime, contact us to see the full line of bicycle brands that we represent to the corporate channel through Zane's Cycles!



 

To learn about Chris Zane's philosophy on the importance of culture, empowerment and customer engagement, read his book, "Reinventing the Wheel: the science of creating lifetime customers."
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Award Marketing Services
908-534-5700

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