February, 2016

Welcome to our monthly eNewsletter! Look for this in your inbox every month for useful information you can share with your customers, new line/product info or other tips that you can use in your business. If there is a topic you'd like us to discuss, we'd love to hear from you!

Watch for our periodic eBlasts with product info & ideas!

What's in a Brand?

A brand is much more than a name: it's the sum total of a customer's experiences with that product or company. A brand name can lend credibility to a new product or service, gives the customer a comfort level about quality and often commands a higher price.

Selling Name Brand Merchandise

In addition to the reasons listed aboe, a brand name is a recognized entity. In a reward or recognition program, recipients may be suspect of no-name or generic reward merchandise. Proposing brand name products for your customers to use in reward, recognition and gift programs offers the following additional benefits:

Higher perceived value (the recipient often has a perceived value in mind for a particular brand,ideally purchased from the manufacturer at a corporate discount)
Reflective of the corporate brand (when chosen intentionally, name brands offer the opportunity to reinforce the company's brand attributes as well)
Trophy Value (recipients are already likely to tell others about tangible rewards that they receive; brand name rewards make it that much more likely - especially when receiving a luxury or high-end brand reward. This means additional recognition and exposure for the sponsoring company; higher engagement for the recipient).

According to a recent Nielsen's Global New Product Innovation Survey, 59% of consumers prefer to buy a new product from a brand that is familiar to them. Likewise, 21% said they would purchase a new product solely because it was from a brand they liked. Why would your customers or their recipients be any different?

Because most brands elicit a strong reaction, using name-brand merchandise to reward or recognize customers and employees makes those gifts or rewards that much more powerful.

Contact or visit Award Marketing Services to see the wide range of name-brand manufacturers that we represent directly to the corporate channel.

Issue: 3

Featured Product:

Camping has always been a great American pastime, and camping gear is becoming more and more sophisticated.

According to the Kampgrounds of America (KOA) 2015 report, at some point 44% of US households include someone that camps at least occasionally.

Here are just a few of the new camping products from Coleman:

54-qt Ultramarine Steel Cooler

Coleman Divide Flashlights & Headlamps

New Darkroom Fast Pitch tents with Swingwall with LED lights

To see the full line of Coleman camping equipment, contact us for a presentation or appointment!

End-User Merchandise Study

Popular Merchandise Categories:

76%: Apparel

70%: Food & Beverage

58%: Electronics

53%: Sporting Goods

44%: Housewares

Award Marketing Services
908-534-5700