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Friday, 18-01-2013, Issue # 306
Great Start to the 2013 Winter Season!
With literally mountains of snow falling heavily throughout the entire Alps, 2013 could have hardly started out better. Despite some warmer days earlier this month, at the moment nearly every webcam is showing white-out conditions. So with the ski season in full-course it doesn't mean that our work is done. Au contraire, we are just getting started. With approximately 85% of all winter visitors still to pass through our resorts, we're still in full swing selling and installing brand campaigns across the Alps!
- The MediaMountain team |
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Snow Report
LIVE: Where to Find Powder + Avalanche Danger Level
For the coming week, these are the regions you want to be in with up to a meter of fresh powder snow:
Southern Alps: Courmayeur
Southern Alps East: Cortina, Madonna di Campiglio
Norther Alps East: Kaprun/Zell am See, Schladming
Northern Alps Central: Silvretta Arena, Lech, Mayrhofen
What about the avalanche danger? Well, with level 4/5 it's extremely dangerous offpiste, so be careful!
Click for more info on the live conditions! |
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Ski Resort News 
Making Of: Tignes Campaign

Ski resorts also work hard on achieving awareness among their target audience. While most take the more classical approach of displaying their amazing scenery and quality slopes, Tignes took a different approach in 2010 by focussing on young, sexy, offbeat and powerful key visuals to reflect the values of Tignes. In the following making-of you can see exactly how the designers made it happen.
Click here to check the making-of video! |
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Product News
Premium Backlit Indoor – Peak Season Opportunities
If you are looking to reach affluent European consumers over the coming months it is still not too late to book on our exciting brand new premium backlit indoor network in France, Austria and Switzerland for the peak season period from February to April. With flexible start dates from 1st February to 15th March, we still have some availability across Europe’s top resorts - to include Sölden, Zell am See, Schladming, Megeve, Val D’Isere, Tignes, Meribel, Avoriaz and Saas Fee. For production, we require just 10 working days from receiving creative materials to being live so don’t miss out on this unique opportunity to reach millions of upmarket consumers in a premium and uncluttered environment during this upcoming busy holiday period. Contact your local sales team mountaineer today for more information on these peak season opportunities.

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Ski Resort News 
VW Experiential Snowsculptures

Ischgl, part of the larger Silvretta Ski Arena linked with Samnaun, has for the 20th year in a row hosted their "Shapes in White" snowsculpture contest. Each year the contest has had a different theme, however this edition was the first time a commercial partner had the privilige of being the sculpture theme: Volkswagen. As part of Volkswagen's experiential marketing agenda, the slopes of the Silvretta Ski Arena will be a sort of showroom of car models of the past and present. For more pictures and a video of the event...
...click here to visit the gallery! |
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Product News
Giant Digital Screen Network
Reach millions of affluent skiers across 25 exclusive European resorts in France, Austria, Italy and Switzerland on our Giant Digital Screen Network - offering weekly campaigns and video spot lengths from 5 to 60 seconds. We are excited also to offer a brand new quality spot package sponsorship around our CNN Partnership News Bulletin every 30 minutes throughout the day delivering breaking news and information on the latest world news stories, business, entertainment, sport and more.
For more information, please contact your local sales agent!

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Prize Giveaway
January Giveaway: Win 1 of 2 Eisbär Beanies!
As you know, style is an important part of winter sports. One requirement though: cloths should protect you from the elements! As a supporter of the Austrian Ski Team, Eisbär covers both style and top quality materials.
These Star Neon Pompons up for grabs are the most popular this season with its bright NEON colours, still a must have on the European slopes this year! Want to win 1 of these 2 cool beanies?
Visit our Facebook page and SHARE our latest Newsletter post!
(we'll pick 1 male + 1 female winner and publish them in our next Newsletter) |
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Ski Area Innovation
Pimp My Gondola |
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With around a century of skiing and building ski lifts, it's inevitable that there are some creative and pimped out gondola's to be found. Under the link you'll see some nice examples coming from all over the globe, with the most mysterious probably being the "cuddle gondola" in Germany...
Crazy Gondola's |
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Olympic News
Sochi 2014 Torch
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One of those classic Olympic moments has just gone by, and we would be surprised if you had noticed. Sochi 2014 (RUS) has revealed the new Olympic torch, and as tradition prevails it still has a lot of traveling ahead. The Russians even have plans to send the torch into space! Curious to see how the torch looks like?
Check out the Olympic Torch! |
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