Building the Killer Practice
September 2015
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For:   

Ron Sheetz
Ron Sheetz, the video marketing guru
Power Thought: Ron Sheetz
How to Create an Effective Video Testimonial for Your Website

Previously I identified 3 types of business people with respect to testimonials. The first doesn't recognize a testimonial for what it is; acknowledgement of a person, product or service.  The second recognizes testimonials, but doesn't know how they could apply to them and their business.  The third recognizes the value of testimonials, is actively acquiring and using them, but doesn't use them to their fullest extent.  Which one are you? 69
 
A delivered testimonial is where the person stands before a video camera and talks without advanced coaching or guidance, they often rattle off the first things that comes to mind. 
 
There are 2 major components missing from a delivered testimonial: the patient's back-story or reason for treatment and their final results.  The patient's back-story is a powerful point of connection for prospective patients and positive results are what patients are interested in.  Delivered testimonials lacks those two components and will leave a viewer thinking, "that's nice", but it doesn't really apply to me because my case is different.  Without connecting the prospective patient to the existing patients (through experiences) the testimony has no basis of commonality.
 
People connect with other because of shared stories or experiences.  When I interview a patient I'm always probing for their stories; what brought them to where they are today.  Therein lays connection with other people.  If the prospective patient isn't able to connect with the person or story, then it's not effective marketing for you.  Understanding your patient's pain helps the prospective patient better appreciate the results that person has experienced by being your patient.  The methodology is, if that person (in the testimonial) has the same problems as I do and you were able to help them then you can help me. 219
 
Great patient reviews are created. In my next issue I will continue telling you about the difference in testimonials. If you want to read more about patient testimonials go to www.bookontestimonials.com/freebookcurves to receive a copy of my new book "Your Patient Attraction SECRET WEAPON: How to Have a Referral-Driven Dental Practice and Never Advertise Again".


Why the Web? Reason #273
Five Reasons Why You'll Look Good in Orange 

Orange is Curve Dental's color. Orange is fresh, different, and invigorating. Just like our software.

Off the top of my head I can think of five reasons why Curve Dental is a good fit for your practice:

1. The Cloud is a Better Platform
Hands down the cloud provides your practice with more advantages than out-of-date client-server software. No installation hassles. No back up worries. And the mother-of-all advantages is the cloud is the current technology standard. If you choose anything else you're investing dollars in an old and tired solution.

2. We have More Than 10 Years of Cloudy Experience
Look, we've been writing software for the cloud for more than a decade--as long as or longer than any other company on this planet or any other planet. We've already gone trhough our growing pains and offer our customers a comprehensive feature set atop a tried and tested platform.

3. We Offer a Native, Direct-to-the-Cloud Digital Imaging Solution
This is a biggy, because we're the only cloud-based solution with an imaging solution that makes sense. Using almost any of the more popular digital x-ray sensors, you can capture images directly to the cloud. We don't store and then upload later; we do it right the first time. There's no additional software to purchase and you're not tied to any one particular sensor.

4. More New Features More Often--Without Disruption
We've designed our software such that we can deliver new features to our customers as soon as they've been completed and tested. And we can deliver those new features on the fly without disruption to you! No upgrade hassles.

5. More Valuable Partnerships
We rub shoulders with some of the biggest names in the profession, such as CareCredit, SolutionReach, DemandForce, Lighthouse360, Emdeon, and others. We're NOT affiliated with any monster distributor, so we're free to offer our customers integrated solutions that make sense rather than takes sides.

I invite you to call and chat with one of our dental software consultants at 888-910-4376. Call today to learn more or visit our website.
 

 

Expert Opinion with Tyler Williams, DDS
Expert Opinion with Tyler Williams, DDS


Classic Dental Jokes

A woman phoned her dentist the moment she received a larger-than-expected bill. "I'm shocked!" she complained. "This is three times what you normally charge."

"Yes, I know," replied the dentist. "But you yelled so loud you scared away two other patients!"

Fun Dental Facts 

The most valuable tooth belongs to Sir Isaac Newton. In 1816 one of his teeth was sold in London for $3,633 (roughly $35,700 today). The tooth was set in a ring.
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