Oh, the pressures of being a public company! With every passing fiscal year, the corporation must exceed the performance of the prior year to keep the stockholders happy. And that can create trouble.

Once upon a time I worked for a publicly traded company. And every year, when it was time to work on budgets for the next year, the pressure was on to show growth in profits, more than anything else. It was remarkably difficult to grow profits year over year by 10% or more. Many times, the company grew profits by cutting costs.

How were costs reduced?

As a software company, the only significant way to cut costs is to reduce headcount. But which heads? Time and time again the company's sights landed on the customer service team. They didn't cut people as much as they decided not to hire more people.

Here's the reasoning: If a customer waits five minutes to talk to a live person, then certainly they'll wait six or seven minutes. Thus, if you maintain the number of customer service representatives into the next year, regardless of new customer growth, you'll reduce costs and increase profits. That's all fine and good, but customer service quality takes a hit, and after three or four years of cost cutting the service levels are lousy. Sending calls overseas to a foreign call center also helps lower costs and further alienates your customers.

At Curve Dental we're not interested in diluting our customer service efforts. While the bigger dental software companies may have the luxury of providing lackluster customer service, we consider every customer to be a VIP customer. We hustle to answer your calls. We seek to develop long-term relationships. We'll call you by your first name and we'll ask about your family. It really doesn't matter how cool your software is if your customer service is lacking. 

 You can learn more about our fabulous customer service by chatting with one of our dental software consultants at 888-910-4376. Call today to learn more or visit our website.