The Web-based Dentist
AUGUST 2014
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Ron Sheetz
Ron Sheetz
Power Thought: Ron Sheetz
Patient Testimonials: The Original Social Media

There's buzz about Facebook, YouTube and Twitter being the "hot" social media sites.  Quite honestly, they're "bright shiny marketing objects" right now; and there's a lot of competition for that space.  Client testimonials are the original social media/social proof; more specifically video testimonials.  They're easy to get and you can re-purpose them. There are 33 ways to repurpose 1 video testimonial.

                                                                                        

My articles are designed to show you how to ask for and get powerfully persuasive video testimonials. I use a proven method in capturing video testimonials for my dental clients.  (my closing ratio is 78% when asking their patient list for testimonials) The tradition model is to ask your patient for one, they say yes and you stick a camera in front of them.  This can create a psychologically and emotionally "knee jerk" reaction and then they say no; it's like walking into a retail store and the clerk asks, "Can I help you?"  Your instinctive response is, "No, I'm just looking."  Those patients that agree to give you a testimonial are going to babble off the first thing that comes to mind.  These types of testimonials limit your ability to use them in your marketing.

 

Don't leave crafting the message of the testimonial to your patients... they're not qualified to tell your story, your way.  You can get them to say exactly what you want if you know the formula behind it.  First, draft a list of objections and questions you're often asked during a consultation.  What pains do you or your practice solve for patients?  Go back to my "Testimonial Triggers" articles for reference. Testimonial triggers identify the very moment the patient will be the most agreeable to giving you a powerfully persuasive testimonial.

 

More About Ron Sheetz

 

Why the Web? Reason #218
Your IT Pro Will Love the Cloud

My friends, let's talk about darts and arrows. Many years ago, when I first started working in the dental profession for Dentrix Dental Systems, I had the distinct pleasure to work under Larry Gibson, the found of the company. One thing he said about darts and arrows that I'll always remember: If you're a leader the arrows will always be in the back.

 

Curve Dental is a definitely a leader when it comes to the cloud. So we do get our share of darts and arrows from mean people. In response, I'm presenting the top ten silly things mean people say about the cloud.

 

The first one: Your IT pro says it's a bad idea.

 

I love the IT pros who work specifically in dental. They are the sharpest bunch and I have great respect for them and their association, the Dental Integrators Association. They're working very hard to continually raise the bar with regard to customer service. When I hear an IT pro pooh-pooh the cloud it's usually because they're unfamiliar with us. Here's what we hear:

 

First, they feel your moving to the cloud is a threat to their business. You don't need a server, you don't need help installing upgrades or managing backups. That cuts into their pocketbook a bit. But, like I said, many IT companies have embraced the cloud; it makes their job easier. Once your IT pro does some soul searching I'm sure they'll come that realization, too.

 

Second, some IT pros thing your data isn't safe on the cloud. This objection is based on the fact that your IT pro doesn't know us, and it's a fair concern. We invite your IT pro to call us, visit with us, learn more about how we're setup with multiple redundant servers in multiple geographical locations and they'll actually get pretty excited by what we've accomplished.

 

Third, some IT guys don't think the cloud can handle your imaging needs. The very first thing they'll say is the cloud can't handle 3D imaging. And they're right. So, for those few docs who actually have a 3D system, you're going to keep you images local. But, for bitewings and pan's, we got you covered. Let's not make the mistake of losing track of what makes the practice productive: It's all those bitewings you're taking every day. If you can upload full-color photographs to Facebook in an instance, surely you can capture a black and white bitewing to the cloud just as fast. So don't get panicked by 3D images. Let's stay focused on the bread and butter.

 

My experience has been that when an IT pro gets to know us they become less argumentative and more supportive of what we're doing. And we're happy to speak to your IT pro any time.

You can learn more by calling and chatting with one of our dental software experts at 888-910-4376. Call today to learn more or visit our website.
 
 

Informative Video Links



Classic Dental Jokes

An elderly patient when to have her teeth checked.

"Mrs. Hopgood, your teeth are good for the next 50 years," the doctor beamed.

To which she replied, "What will they do without me?"
Fun Dental Facts

 

The average American will spend 38.5 days over their lifetime brushing their teeth.

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