The Web-based Dentist

Linda Drevenstedt

More patients will find their new dentist via the web.  The yellow pages and the newspaper are dead marketing mediums unless you are in the aged (over 65) age demographics.  Having a consumer-oriented website, rather than a dentist-oriented webiste, is A CRITICAL MARKETING ELEMENT.

 Websites need a webmaster who knows and keeps abreast of the latest SEO (Search Engine Optimization), uses testimonials, immediate capture of the web browsing patient with instant access to the office and offers which fit the patient.

 Websites are NOT a "put up and forget" marketing aid for the future. The need for continual updates, personalized photos of before and after procedures, and professional (marketing professional) input will be critical - particularly the more educated your patients OR the younger your patients. 

 

More About Drevenstedt Consulting

With client-server software, the kind that you have to install and maintain, every once in awhile you'll received a package containing an upgrade to your software. The arrival of the upgrade can send chills through your team.

Why?

Because that upgrade represents work on your part. It has to be installed. And once you install it a lot of things might break during the process (like integrations to cameras, sensors, and other third-party software). Then you have to call your IT pro to come in and tweak and reconfigure to get everything to work again.

With a web-based application, like Curve Dental, that doesn't happen. Every time you use the system you're always using the latest and greatest: New features, new enhancements--they're all there waiting to be used to make your practice more efficient and save time and money.

When you receive an upgrade you'll most likely get a call from your IT pro. "Don't install the upgrade!" they warn. "They need to work out all the bugs."  So, even though you've been waiting and waiting for an upgrade to your software, you'll actually take that package and put it up on a shelf and wait some more.

Again, that doesn't happen with a web-based application like Curve Dental. The application is being upgraded all the time without you having to lift a finger. You simply never hassle with upgrades. I know I've been focused a lot of time talking about how upgrades with Curve Dental are carefree, but you really need to call and chat with one of our dental software experts at 888-910-4376. We are currently offering a sizable discount if you switch soon. Call today to learn more or visit our website.

Classic Dental Jokes

Man: Darling, your teeth remind me of the stars.

Woman: Because they gleam and sparkle?

Man: No, because they come out at night!

Fun Dental Facts

 

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