The Web-based Dentist

Susan Gunn

House Ethics Committee. US Senate SELECT Committee on Ethics. ADA Code of Ethics. Every state, professional organization and institution has a Code of Ethics.

 

It's interesting there is a need for such governing bodies. The vision of what is ethical vs. unethical varies in different cultures, in different societies, in different ages, and in different human beings.

 

So, the governing bodies had to establish what is acceptable behavior and what is not acceptable behavior with a Code of Ethics.

 

I have seen a growing trend of employee entitlement in the embezzlement investigations I have completed for practices over for the past few years. Office staff have been remorseful at being caught, but not necessarily for the wrong doing to the practice or doctor or fellow staff or patients.

 

Out of exploring practice embezzlement and embezzler's behavior, my new course, "Ethics is a choice - your choice" was created. Studying ethics and how it relates to practices uncovered the following:

 

• There is no such thing as business ethics or personal ethics or spiritual ethics. One person has one set of ethics, which spreads across the entire aspect of their life. Their ethics affect everyone in their life - employer, spouse, kids, friends - everyone. In the embezzlement cases, there have been many victims, not just the doctor but also spouse, kids, family and friends. Their choices will affect them for the rest of their life.
• Bernie Madoff. Just mentioning his name makes anyone in the nation shake their head. How exactly did he gain the trust of those he deceived so easily, to the tune of $3 billion? Highly intelligent people from banks, universities, charities, investment firms, and individuals were taken by his promises of high rates of return for their trust. The list of monetary victims is a relative Who's Who, but sadly, the losses were not only monetary. What were his ethics?
• Violating our ethics comes from searing our conscience, one small piece at a time. These people didn't wake up one day to defraud their ethics and others, but did so one small piece at a time. This happens with small children. Once it's easy to take the cookie out of the cookie jar the first time, the second, third or fourth time it doesn't seem quite as wrong. Until the fifth time, when they are surprised their parents consider it wrong.

Here are a few more:

 

• No one can really teach ethics, but can only make others think about their ethics.
• There are a lot of outside influences to ethics: culture, age, gender, peers, family, etc.
• Most ethics are learned from our family/parents - good or bad.
• Embezzlement and fraud are directly related to a lack of ethical standard in the perpetrator's life.
• Successful companies have strong principles, written and communicated, concerning the company's ethics regarding its vendors and employees, in the form of Foundation Principles, Core Values, Code of Conduct, etc. - it appears to be trendier to NOT call it "Ethics."
• The opposite of thinking one is entitled is being grateful for anything.
• Preaching ethics, which most often happens, does not do anything but alienate those that need to listen the most.

So, how do we emphasize ethics in our practice?

1. Precedence is set by the boss, the doctor of the practice. In each one of the cases above, it was the people in charge that started the unethical behavior. Bosses model behavior in the office, so make sure the behavior you model is the one you want your employees to follow! If you are the boss, lead.
2. In studying corporate ethics principles, I discovered 75% relate to the value of the employee. For instance, one of the Container Store's principles is: "One great employee equals three good employees." Knowing this is in the company's published principles tells the employees upon hiring, they must be a GREAT employee.
3. To establish a Code of Ethics/Conduct in a practice, there has to be an employee buy-in. At a team meeting, have each team member research corporations and their guiding business philosophies. Make it encouraging and fun. What makes these businesses unique? How can that uniqueness apply to your practice? Give them two weeks to do the research, then meet again to compile their findings and write the practice's own Code of Ethics/Conduct.

By the way, the Personnel Manuals need to be professionally written and approved by the owner of the practice. The enforcement of the Personnel Manual is the owner. The enforcement of the Code of Ethics/Conduct is by the employees themselves.

 

Ethics is a choice. It is our choice. It is that simple for most, and yet that difficult for some. Make a difference in your practice, in your family and in many others lives by choosing good ethics for your life.

More About Susan Gunn Solutions

Why the Web? Reason #199
The debate between Mac and PC is probably not as heated as it used to be just a few years ago. Apple poured gasoline on that debate years ago when they introduced their "Hi, I'm a Mac" advertising campaign. You can view many of the videos on YouTube. The PC guys hit back with a few of their own PC videos, which I thought were just as funny.

Recently, there seems to be a resurgence in the number of doctors who want to run their practice with Mac's. So much so that Henry Schein recently introduced a new Mac-based practice management system, called Viive. Cute name. But why would you develop software specifically for the Mac when the cloud is a universal platform? But I digress: PC's reign supreme in dentistry, but the number of practices with Mac's is growing. I personally use a PC, but I wouldn't be too upset if I had to use a Mac. Perhaps there are advantages and disadvantages to both. But that's thinking logically about the issue. Emotionally, Mac lovers become quite animated when they talk about their Macs. PC enthusiasts roll their eyes at this. And so the debate rages on.

Fortunately, with the cloud you're not faced with a painful decision. You can choose to use Mac's or PC's, or a mix of both; perhaps Mac's at the front desk and PC's in the operatories. Remember: All you need is a computer (Mac or PC) and an Internet connect to use cloud-based dental software. The type of computer you used is pretty much irrelevant.

When it comes to digital imaging, however, there is a limitation. Currently, capturing an x-ray image with a Mac is problematic. You can do it; it's just not pretty. But that will change soon and it will be a true, level playing field.

 

So, with the cloud you can choose to stick with your beloved Mac or your trusty PC. Chat with one of our dental software experts at 888-910-4376 to learn more. Ask about our Google Nexus 7 tablet giveaway for doctors who make the switch by April 25, 2014.

 

Classic Dental Jokes

Patient: I am very nervous, Doctor. You know, this is my first extraction.

Young Dentist: Don't worry. It's my first extraction, too.

More Dental Jokes

Fun Dental Facts

 

 

STAY CONNECTED