Ron Sheetz, The Video Marketing Guru

Social media websites have become extremely powerful marketing tools for businesses because they're sites where people connect. The media sites themselves are very impersonal; it's the sharing of information between "friends" that builds relationships and rapport. Learning how to connect with people through these media can be a powerful way to build rapport and relationships with current and prospective patients.

There are five keys you should incorporate into your video marketing messages. Using these will help you build on the relationships you have with your patients... you're goal should be to connect with them, once you've connected you can continue to openly communicate to them. This month we will start with the first two 

Key #1: Know Your Audience 

What does you audience need or want. What problems do they have that you can help them solve? The greater you can niche your audience the better you can speak to them. If you aren't sure who your audience is then analyze your existing patients. Look for commonalities. It's helpful if you have a database, you can then segment your list of people into age, economics, buying habits, purchasing frequency. Look for things they share in common with one another. Once you've identified the common needs you can then target the second key. 

Key #2: Speak to your audience's pains and/or interests

People are only interested in themselves... "What's in it for them?" Avoid talking about yourself, the features of your services and focus on talking about the benefits they'll enjoy from obtaining them. Dan Kennedy summed up the entire approach to marketing in one line, "Get over you. Get into them." What he meant by it was everyone has their own lives and we're really only interested in what happens to us. In your video messages, talk about what they want and need. Zig Ziglar said, "Help enough other people get what they want and you'll get what you want." It's worked for me, it will work for you! 109

Learn how to incorporate and implement videos into your practice by downloading my free guide "Video Testimonial Special Report" by clicking here . Email me today or call 440-606-6244 and learn how to start increasing your exposure and patient base.

Chris Mullins

Let me share some real-life customer service experiences with you. Wow! Have these experiences ever happened to you?

Experience 1

I went shopping to buy an IPod. The salesperson, unsolicited, insisted he doesn't work on commission and was very aggressive. We asked about the Shuffle, a smaller-less expensive version of the iPod, he insisted on all sorts of accessories. His logic for the extended warranty made no sense, had us open a credit account with promises of grandeur, and in the end pulled a bait and switch and rang up an iPod instead. The clincher was after ringing up the CORRECT sale, he told us to go online and fill out the customer service survey-and repeatedly told us to give him all 10s! 

Experience 2

I went to another store to shop. I went to the register to pay. The cashier didn't acknowledge me until I said hello, which didn't surprise me. My purchases came to $46.97 I gave the cashier $50 and she gave me only $3.00 in change. I told her, nicely, she had forgotten to give me the rest of my change. In a very irritated voice, she yelled for the supervisor, and was told she was on break. She actually said, "Do you really need your change back?" I calmly said yes. She rolled her eyes at me, proceeded to take 3 cents out of her own wallet and slammed it on the counter. I thanked her and walked out.

Learning experiences are all around us. Your front office is in constant contact with your patients and GREAT customer service is the first impression your patients experience. For you FREE customer service "cheat sheet" evaluation, email Chris Mullins for your FREE mystery call to your office at no obligation!

More About Chris Mullins... 

Katherine Eitel

The late Cavett Roberts, founder of the National Speaker's Association, is famous for saying that instead of spending energy and time trying to figure out how to carve a bigger "piece of the pie," spend your resources "baking a bigger pie."  

The next time you feel jealous of a colleague's promotion, pay scale, recognition or accomplishment, check yourself privately. Ask yourself why it's important to compare yourself to others, what insecurity those feelings stem from, and how you can steer your attention to building a bigger pie for everyone.  

I find it helpful to remind myself that I do believe there is always enough to go around; that no one has to lose for me to win and that when someone else wins, it takes away nothing from me but only adds to the whole of what is possible. I try to remember that when I feel true inner joy, not the kind you fake but real feelings of gladness for others' success, it creates the kind of energy which attracts more of that very thing into my own life.  

When we truly honor someone else's good fortune, in essence, we bless it, magnify it and, better yet, attract more of it for ourselves.

More About Katherine Eitel and Associates...