MARCH 2013
curvedental
the web-based dentist
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Just last month a doctor posted on DentalTown that Henry Schein had contracted a portion of their basic technical service operations to an organization in the Philippines to handle calls for DENTRIX and other applications. The overriding reason for moving operations overseas is, most likely, to save money.

Large, public companies are always looking to cut costs. If they can reduce expenses and only add a few minutes to the average on-hold time, that's acceptable collateral damage for a fatter bottom line. Hiring, training, and supporting an exceptional customer service team requires a great deal of resources.

And we should know! Our customer service team is exceptional.

And we think the cost is worth every penny. Our customer service team is comprised of a professional group of men and women, based in the US, who rush to take your call and answer your questions. We're very concerned about the bottom line, and that's why we invest heavily in our customer service team. Our customers love our software but they rave about our customer service team.

My message is not an indictment against the good people of the Philippines. Not at all. I'm sure they would prefer to speak to native Philippinos to get technical information rather than from someone in North America. Communication is much more effective when you're speaking with someone with the same language and cultural backgrounds.
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Classic Dental Jokes
Dentists can be contradictory without really knowing it. You may wait half a month for an appointment, and then hear the doctor say, "I wish you'd come to me sooner."

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Fun Dental Facts
Dentists have recommended that a toothbrush be kept at least six feet away from a toilet to avoid airborne particles resulting from a flush.
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Curve Dental, Inc.
424 W 800 N Ste 202
Orem UT 84057

Call 888-910-4376
Life is Hard, Until It's Not
Katherine Eitel
Katherine Eitel
Power Thought: Katherine Eitel and Associates

I love this quote by Dr. Sue Morter. I have it pasted to the wall above my desk. It is the short version of the idea that everything that happens to us is neutral. It is us who give it meaning. Always. We decide if it's a "Yes!" or a "NO!" event.

 

When we are in a fender bender. Neutral.

 

When we make a mistake. Neutral.

 

When someone betrays our trust. Neutral.

 

When our favorite football team loses a game. Neutral.

 

When someone dies. Neutral.

 

We give all these things meaning. Good or bad. Right or wrong. Others often give them different meaning. So what's right? Who's wrong? No one. Everyone. It all depends on your perspective.

 

When we learn to be The Observer of the neutral events of our lives... when we are able to "pull back" far enough to get a big picture perspective... we often see that every time we are angry, upset, frustrated, and life seems "hard"... it's because of the meaning we give to these neutral events. And the truth is if we can give them one meaning ... we can give them another. And that changes everything. So, life is hard... until it isn't. Hmmm. I choose "it isn't."

 

More About Katherine Eitel and Associates...  

Ethics is a Choice
Susan Gunn
Susan Gunn
Power Thought: Susan Gunn Solutions

House Ethics Committee. US Senate SELECT Committee on Ethics. ADA Code of Ethics. Every state, professional organization and institution has a Code of Ethics.

 

It's interesting there is a need for such governing bodies. The vision of what is ethical vs. unethical varies in different cultures, in different societies, in different ages, and in different human beings.

 

So, the governing bodies had to establish what is acceptable behavior and what is not acceptable behavior with a Code of Ethics.

 

I have seen a growing trend of employee entitlement in the embezzlement investigations I have completed for practices over for the past few years. Office staff have been remorseful at being caught, but not necessarily for the wrong doing to the practice or doctor or fellow staff or patients.

 

Out of exploring practice embezzlement and embezzler's behavior, my new course, "Ethics is a choice - your choice" was created. Studying ethics and how it relates to practices uncovered the following.

 

There is no such thing as business ethics or personal ethics or spiritual ethics. One person has one set of ethics, which spreads across the entire aspect of their life. Their ethics affect everyone in their life - employer, spouse, kids, friends - everyone. In the embezzlement cases, there have been many victims, not just the doctor but also spouse, kids, family and friends. Their choices will affect them for the rest of their life.

 

Bernie Madoff. Just mentioning his name makes anyone in the nation shake their head. How exactly did he gain the trust of those he deceived so easily, to the tune of $3 billion? Highly intelligent people from banks, universities, charities, investment firms, and individuals were taken by his promises of high rates of return for their trust. The list of monetary victims is a relative Who's Who, but sadly, the losses were not only monetary. What were his ethics?

 

Violating our ethics comes from searing our conscience, one small piece at a time. These people didn't wake up one day to defraud their ethics and others, but did so one small piece at a time. This happens with small children. Once it's easy to take the cookie out of the cookie jar the first time, the second, third or fourth time it doesn't seem quite as wrong. Until the fifth time, when they are surprised their parents consider it wrong.

 

Here are a few more:

  • No one can really teach ethics, but can only make others think about their ethics.
  • There are a lot of outside influences to ethics: culture, age, gender, peers, family, etc.
  • Most ethics are learned from our family/parents - good or bad.
  • Embezzlement and fraud are directly related to a lack of ethical standard in the perpetrator's life.
  • Successful companies have strong principles, written and communicated, concerning the company's ethics regarding its vendors and employees, in the form of Foundation Principles, Core Values, Code of Conduct, etc. - it appears to be trendier to NOT call it "Ethics."
  • The opposite of thinking one is entitled is being grateful for anything.
  • Preaching ethics, which most often happens, does not do anything but alienate those that need to listen the most.

 

So, how do we emphasize ethics in our practice?

 

1. Precedence is set by the boss, the doctor of the practice. In each one of the cases above, it was the people in charge that started the unethical behavior. Bosses model behavior in the office, so make sure the behavior you model is the one you want your employees to follow! If you are the boss, lead.

 

2. In studying corporate ethics principles, I discovered 75% relate to the value of the employee. For instance, one of the Container Store's principles is: "One great employee equals three good employees." Knowing this is in the company's published principles tells the employees upon hiring, they must be a GREAT employee.

 

3.To establish a Code of Ethics/Conduct in a practice, there has to be an employee buy-in. At a team meeting, have each team member research corporations and their guiding business philosophies. Make it encouraging and fun. What makes these businesses unique? How can that uniqueness apply to your practice? Give them two weeks to do the research, then meet again to compile their findings and write the practice's own Code of Ethics/Conduct.

 

By the way, the Personnel Manuals need to be professionally written and approved by the owner of the practice. The enforcement of the Personnel Manual is the owner. The enforcement of the Code of Ethics/Conduct is by the employees themselves.

 

Ethics is a choice. It is our choice. It is that simple for most, and yet that difficult for some. Make a difference in your practice, in your family and in many others lives by choosing good ethics for your life.

 

More About Susan Gunn Solutions... 

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