FEBRUARY 2013
curvedental
the web-based dentist

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Sexiest Odontogram? See why our chart is a favorite. Download this comparison now.

What are the Costs?
 How much money am I really spending on my current software.
 
Why the Web?
Reason #141
Physical and Technical HIPAA Security Compliance is a Piece of Cake
 
Most doctors don't realize that having a server in the practice relegates them to making sure the server is physically and technically secure (because it houses private health information). As a result, you may find servers under desks, in the broom closet, or sitting on a shelf next to the pan. Should that practice run into a HIPAA compliance check they'll be toast.

The last thing a practice like yours wants is the embarrassment of having PHI get in the hands of unathorized hands. Backup tapes and thumb drives that go home with the doctor or the office manager are potential HIPAA compliant faux pas.

When you switch to web-based dental software, like Curve Dental, PHI is never stored on site. That means you don't have to worry as much compliance. In fact, Curve is your best friend when it comes to HIPAA compliance.

We've put together a few facts about HIPAA and Curve Dental, called "The Cloud and the HIPAA Security Rule." Download it now.

 

Save $1,000!
Speaking of worry-free simplicity, we've made switching to Curve a thousand times easier. Make the switch by March 1, 2013 and we'll cut the implementation fee by a thousand big ones. Call 888-910-4376 for details.
Classic Dental Jokes
Young lady to her father,
"Daddy, when I grow up should I be a heart doctor or a tooth doctor?" Replied the father, "Tooth doctor, because we only have one heart but 32 teeth!"

More Dental Jokes
Fun Dental Facts
32% of Americans cite bad breath as the least attractive trait of their co-workers.
Contact Info
Curve Dental, Inc.
424 W 800 N Ste 202
Orem UT 84057

Call 888-910-4376
How to Make Powerfully Persuasive Testimonial Videos
Ron Sheetz
Ron Sheetz
Power Thought: Ron Sheetz

 

You now have a patient who's agreed to give you a testimonial, what's next?

 

You can let them talk extemporaneously. or you can guide them with questions. Letting them talk on their own, will often produce less than marketable messages. Plus it will usually only give you one "vanilla" message to work with.

 

You've worked very hard to get them to agree to appear on video, now's not the time to let them babble on about what a nice person you are...it doesn't give you much flexibility in your marketing.

 

Create 5-7 questions you can ask targeted at producing testimonials that can actually help your marketing. Testimonials are social proof that supports your marketing message.   For example, if you boast your practice is "Painless Dentistry" patients should talk about why that was important to them. This might be important to other prospective patients.

 

Ask questions that are specific to the objections or questions you get from prospective patients? Having your advocate patients address the objection is 1000 times more persuasive than if you answer the question. From the prospects perspective your motives are to "sell", and your patient's motives are true testimony that what you say and market is credible.

 

You ask the question and have your patient respond, spontaneously, which has great power.  Your patient will be perceived as being real, sincere, conversational and unrehearsed; not as part of a sales pitch.

 

Asking several questions will give you a diverse library of testimonials for your marketing. 1 video testimonial can be applied in multiple mediums...At least 31 different ways to use 1 video testimonial. Ask 1 client 5 targeted questions and you'll have a resource to deploy 155 different ways.

 

Learn how to incorporate and implement videos into your practice by downloading my free guide "Video Testimonial Special Report" at www.patientvideotestimonials.com.

 
Is Your Practice Embezzlement-Proof?
Jan Keller
Jan Keller
Power Thought: Jan Keller and Associates

Everyone thinks it won't happen to them. But embezzlement happens more often than you think and often from the person you trusted the most.

 

Could this 'real-life' scenario happen to you?

 

I was consulting with a practice that was "going live" with entering transactions and payments into the computer. We walked through the process of entering checks and sending statements to accounts with balances, but the office manager of 20+ years was having a difficult time adjusting to the changes. She liked her "paper" - haven't we all heard that before?

 

During lunch, the doctor and I discussed system security, reports, checking audit trails. He had a hard time setting up the security system because his "girls" had been with him for such a long time. During our discussion of monitoring and using reports, he noticed that not much money had been entered in the computer, payroll was coming due. After lunch, I asked the office manager - was she sure she did not have any more "mail" for us to enter?

 

After a few moments, she went to a drawer and took out a few envelopes with checks to be entered. We sent billing statements to the accounts with balances.

 

Patient receipts made out on napkins

 

A few months later, the doctor called, very upset. He said his "girl" of 20+ years had been embezzling money from him, although he had no clue how much.

 

He discovered it when patients began calling, upset to receive computerized billing statements showing balances when they had receipts written on paper napkins showing they had paid their bill. (The office manager would sit in the parking lot at lunch and have the patients meet her at her car to pay her because the "office was closed for lunch".)

 

Do you have checks and balances in place?

 

Unbelievable, but true. There are innumerable areas in the office where stealing and embezzlement can and does happen, from a few hundred to hundreds of thousands of dollars. Are you doing all that you can to protect yourself and your team? Using security systems in your practice management software is a good place to start, but it's just one step making your practice 'embezzlement proof'.

More About Jan Keller and Associates... 
Sidebar Banner Ad Feb 2013
 

LAST CHANCE to Save $1000!   
Break those server chains! Free yourself from backup worries! Say no to buggy upgrades! When you switch to Curve by March 1, 2013 we'll give a thousand reasons to love us. Click Here to learn more or...

Call 888-910-4376 today!

The Fine Print: There really isn't any fine print. Look, when you switch to Curve Dental by March 1, 2013 we'll reduce the implementation fee by $1000. Obviously, you can't combine this offer with any other offer that would reduce the implementation fee further. Act Now!
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