FOR IMMEDIATE RELEASE                                                    
Telemundo Hartford Wins Among Hispanic Adults

HARTFORD, July 8, 2016 - The May '16 results are in and WRDM Telemundo Hartford resonates among Hispanic Adults and grows among millennial audiences.  The station celebrates outstanding book-book growth over April '16 across key dayparts including Mornings M-F 7a-10a (+200%), Daytime M-F 10a-4p (+100%), Early Fringe M-F 4p-5p (+29%), Early News at 5:30P (+150%), and Early News at 6P (+80%) among Adults 18-34, according to Nielsen's May '16 survey.
 
Telenoticias Puerto Rico won the hour from M-F 5:30-6:30p among Spanish-language viewers, growing +11% among Adults 18+ and +80% among Adults 18-34 over April '15.  
 
In Primetime, Caso Cerrado Edición Estelar was the #1 source for Spanish-language consumers M-F 7p-8p, delivering nearly 6 out of every 10 viewers in the market.
 
Telemundo Hartford closed the day with dominance in Late Fringe, garnering a whopping 71% Spanish-language audience share M-F 11:30p-1a among Hispanic Adults.
 
"Once again we are excited to continue our growth. It is a privilege to serve the fastest growing segment of our population with excellent programming and local grass roots events that both enrich and engage our local community. Our goal is to continue to provide our viewers with the best programming and our advertisers with the absolute best environment for their messages," said Brenda Mulero, Station Manager of Telemundo Hartford.  


Contact: Cynthia Martinez
703-528-5656 ext. 108
 
 
Source: NSI Hartford May '16, Apr '16  Spanish-language share calculations based on Telemundo and Univision.

About ZGS Communications

ZGS Communications is a Hispanic-owned media company, headquartered in Arlington, Virginia.  The company owns 9 Spanish-language television stations, representing the largest group of independent stations affiliated with the Telemundo network.  In addition, ZGS owns three radio stations serving Washington, DC and Tampa, and a Spanish-language web portal holaciudad.com. For over three decades, ZGS has been a leader in the industry with a profound commitment to localism and diversity; proudly serving and celebrating the Hispanic community with local news and programming on multiple platforms, as well as outreach, advocacy and grassroots events.

 

 KTDO El Paso · WWDT Fort Myers-Naples · WRDM Hartford

WTMO Orlando  · WRIW Providence · WZTD Richmond  

WDMR Springfield · WRMD Tampa · WZDC Washington DC

 

WILC 900am · WAMA 1550am

 

holaciudad.com

 

Follow us on Twitter View our profile on LinkedIn View on Instagram 

2000 N. 14th Street, Suite 400, Arlington, Virginia 22201 l 703.528.5656 l 
www.zgsgroup.com