FOR IMMEDIATE RELEASE                                                    
KTDO Telemundo 48 Dominates Primetime as the #1 Station in El Paso, Regardless of Language
 

EL PASO, June 30, 2016  Regardless of language, KTDO Telemundo 48 is the Primetime leader in El Paso reaching more viewers than any other station in the market (M-F 6p-10p) according to the May '16 Nielsen survey results.  9pm Super Series El Seņor de Los Cielos drew the largest audience overall in Primetime among Adults 25-54.

Local newscasts on KTDO Telemundo 48 also shined, showing significant growth among key audiences over Feb '16.   In Early News at 5p, Telenoticias El Paso grew +85% among Adults 25-54 and +41% among Adults 18-49.  In Late News, Telenoticias El Paso increased its audience by +46% among Adults 25-54 and +51% among Adults 18-49. 

"Once again our viewers have made KTDO Telemundo 48 the Primetime leader, reinforcing that our dynamic programing is compelling and entertaining," commented Lorena Castaņeda, Station Manager of KTDO Telemundo 48.  She added, "This proves that KTDO has become a strong contender in the market and that our commitment to our viewers and business partners continues to be our number one priority." 

Additionally, KTDO Telemundo 48 was the only station in the market to show both year-to-year and book-to-book overall growth (M-S 6a-12a), while audiences declined on the ABC, CBS, NBC, FOX, and Univision stations according to Nielsen's May 2016 survey.  Contributing to this growth was a +40% audience increase in Adults 25-54 over Nov '15 and +29% growth from Feb '16.

Contact: Cynthia Martinez
703-528-5656 ext. 108
 
 
Source:  NSI El Paso (Las Cruces) May '16, Feb '16, Nov '15, May '15 

About ZGS Communications

ZGS Communications is a Hispanic-owned media company, headquartered in Arlington, Virginia.  The company owns 9 Spanish-language television stations, representing the largest group of independent stations affiliated with the Telemundo network.  In addition, ZGS owns three radio stations serving Washington, DC and Tampa, and a Spanish-language web portal holaciudad.com. For over three decades, ZGS has been a leader in the industry with a profound commitment to localism and diversity; proudly serving and celebrating the Hispanic community with local news and programming on multiple platforms, as well as outreach, advocacy and grassroots events.

 

 KTDO El Paso · WWDT Fort Myers-Naples · WRDM Hartford

WTMO Orlando  · WRIW Providence · WZTD Richmond  

WDMR Springfield · WRMD Tampa · WZDC Washington DC

 

WILC 900am · WAMA 1550am

 

holaciudad.com

 

Follow us on Twitter View our profile on LinkedIn View on Instagram 

2000 N. 14th Street, Suite 400, Arlington, Virginia 22201 l 703.528.5656 l 
www.zgsgroup.com