Eduardo Zavala

Eduardo's Corner

It seems as though the first quarter of 2016 has flown by! So far, it's been wonderful, an exciting time for us here at ZGS, where our station teams have been racking up accomplishments.

Hats off to the WWDT team in Fort Myers-Naples; they've made the station the Spanish-language television leader in Southwest Florida! No matter what time of day - morning, noon, or night - WWDT is #1, with audiences from 18 to 54.  Their show Telediario is #1 for 11pm news in Spanish.

More congratulations to our colleagues in Washington, DC, where WZDC has delivered a fabulous February, with significant increases in audience throughout the day. From Un Nuevo Día to the 11pm Telenoticias Washington, each part of the day is growing audience. Way to go!

On the political front, our station group recently launched our local civic engagement campaign, #yodecido.  This is a definitely a political year like no other.  The outcome will affect our community for years to come, so here is another area where we need to serve our community. While it's always important to participate in the political process, this year it is particularly so. Everyone needs to make their voices heard, and vote.  Our stations can and will make a difference!

We've implemented a much more interactive social media strategy, including live streaming and soon we'll be launching revamped and extended local news in the coming months. Let's be sure we are taking advantage of all opportunities to reach new audiences and expand our client base, especially as we enter the fast-approaching summer event season. We appreciate all that you do to highlight your properties, and it is such a rewarding feeling to share your successes. This is an exciting year, and an exciting time, and I am honored to be sharing it with you.
Un abrazo.
Employee and Station Recognition
ZGS Honors: Class of 2015

The ZGS Honors Award returns and the class of 2015 was revealed. Recipients of this award reflect the ZGS spirit; they are committed to leadership and excellence, and are dedicated to making a difference in our communities.  See the ZGS Honors announcement and meet your honorees:

Maria Elena Acosta 
KTDO El Paso
Humberto Crespo
WRMD Tampa

Axel Figueroa
WTMO Orlando

Estephanie Sanchez Valencia
WRMD Hartford/WDMR Springfield
In the Community 
WZDC's Claudia Curiel at the gala
WZDC Washington DC's Claudia Curiel was the host for the League of United Latin American Citizens (LULAC) National Legislative Conference and Awards Gala on February 24 at the Mandarin Oriental. The gala is dedicated to highlight the key legislative issues affecting US Hispanics and recognizes the key leaders who have served the Hispanic community. 
ZGS Anniversaries 
15 Years

WRDM Hartford
Salvatore Minniti
Brenda Mulero
Peter Pratt
WRMD Tampa
Jayme Ribeiro Neto
10 Years

WTMO Orlando
Homan Machuca
5 Years

WTMO Orlando
Axel Figueroa
Lino Ocasio
Adel Hidalgo Fernandez
WZDC Washington DC
Diana Ruano
ZGS Corporate
Claudia Alfaro
New Members of the 
ZGS Family
KTDO El Paso
Joaquin Ballesteros
Sandra Castillo
WWDT Fort Myers-Naples
Maria Castro
WRDM Hartford
Michelle Garcia
WTMO Orlando
Alan Berrojo
Blanca Diaz
WRMD Tampa
Laura Diez
Maria Giarratana
ZGS Corporate
Lisa Kennedy
Kouri Mitchell
Two Zona host Luis Revilla
New Season of Two Zona Debuts in New England

WRDM Hartford/WDMR Springfield and WRIW Providence's long-running local program, Two Zona with Luis Revilla, premiered a new season on April 19 at 5:30pm.  In addition to never before seen episodes, the show features a brand new studio, innovative segments, and viewer contests.  Learn about Two Zona with Luis Revilla here.  

The Telenoticias Washington team at the Bolsas de Amor event
WZDC Washington DC Helps Feed DMV Families
WZDC Washington DC partnered with EMD Sales and El Tiempo Latino for "Bolsas de Amor", a community initiative that provides needy Washington DC metropolitan area families with food baskets.  Individuals were asked to submit a letter detailing why they are deserving of this program.  On March 5, over 800 Hispanic families were provided a food package.  The Telenoticias Washington team was on-hand to serve and meet families.'s Entertainment Channel Drives Q1 Traffic

The first quarter of 2016 was filled with exciting televised general market events. These events reinforced's new editorial focus and topics that users like to read about. During the first quarter we created and refined a media coverage strategy for general market entertainment events that became a turnkey digital solution. From The Golden Globes to the GRAMMYs to the Academy Awards, the pay-off creating timely and engaging galleries is that users are now viewing more pages per visit on the site. experienced the highest increase in pages per visit in February, a 57% increase over last year. 
Viewer registering to vote in El Paso
#yodecido Civic Engagement Campaign Kicks-Off Across the Station Group
As part of ZGS Communications' continued commitment to our local communities, the ZGS Station Group launched the #yodecido civic engagement campaign.  The goals of the campaign include positioning our station group as leaders in our local communicates, raising or local news and civic profile, and empowering our community this November.  

Rhode Island Secretary of State Nellie Gorbea alongside Miguel Garcia of holaciudad teve!
Each station, along with, features a compelling campaign that focused on informing and educating our viewers, increasing the number of Hispanic registered voters and driving participation at the polls. Partners across our markets include the League of United Latin American Citizens (LULAC), Mi Familia Vota, the National Council of La Raza (NCLR), the National Association of Latino Elected and Appointed Officials (NALEO), AARP, Dominicanos USA, Exa FM 98.3, The Orlando Sentinel, and Ana G. Mendez University among others.  
Prepping for a stand-up at the event
WZTD Richmond Commemorates Three Kings; Day
The City of Richmond Office of Multicultural Affairs, the Chesterfield County Multicultural Liason and WZTD Richmond presented "El Juguetazo" on January 9. The 12th edition of this highly-anticipated event celebrates Three Kings' Day and gathers the Hispanic community for fun activities and toys for children.  An estimated 2,000 children received new or gently-used toys donated from the area.  
The pirates of Telenoticias Tampa
WRMD Tampa Takes Over Gasparilla Pirate Invasion
For the third consecutive year, WRMD Tampa took part in the traditional Seminole Hard Rock Gasparilla Pirate Fest.  WRMD Tampa was the only Spanish-language media sponsor of the event on January 29 and 30. The city of Tampa has celebrated this occasion for over 100 years and the festivities also include the third largest parade in the country.  Telenoticias Tampa's Cristina Puig, Raengel Solis and other members of the local newscast were onsite dressed as pirates and participating in the festivities. 
Team KTDO at Race for the Cure
KTDO El Paso Join Forces with Susan G. Komen

Team KTDO Telemundo 48 put on their pink shirts for the annual Susan G. Komen Race for the Cure on February 28.  For the second year in a row, KTDO El Paso was the top fund contributor in the city, raising more than $6,100 for the organization.  75% of the funds raised by the organization stay in the El Paso region to help thousands of people gain access to breast health care. 
WTMO's Ana Karina Tovar and Andrea Marcial pose with a resident
The WTMO Orlando Team Gives Back
Community spirit and willingness to lend a hand is a part of WTMO Orlando's culture and in 2016 their focus is to give back to the community through employee volunteerism. Each quarter the station will choose a different entity to support.  On February 12, the first of volunteer effort took place at The Russell Home for Atypical Children, the only private non-profit facility of its kind for severely disabled children in Central Florida. The station held a canned food drive in the office in the weeks leading up and then delivered those items along with handmade cards, cupcakes and other items to residents. 
Nielsen Spotlight
February Sweeps Highlights
  • KTDO El Paso was the #1 leader in Primetime among Spanish-language stations in the market, winning among key Hispanic Millennials!  Caso Cerrado Edición Estelar and La Querida del Centauro also garnered key wins among Adults and Women 18-49.
  • WWDT Fort Myers-Naples was the Spanish-language leader in Fort Myers sign-on to sign-off and in Primetime  among all key demos, delivering more than half of the audience shares.  Telediario at 11P was the #1 ranked Spanish-language late newscast with a 67% share among Adults 25-54.

  • WRDM Hartford was the Spanish-language leader in the market from sign-on to sign-off across all key demos, garnering outstanding wins consistently throughout the broadcast day in every hour from 3P through 1A!
  • WTMO Orlando lead Spanish-language Prime at 10P with a 60% share of the Women 25-54 and Adults 25-54 audiences. Telenoticias Orlando led Spanish-language Late News at 11P among Women 25-54.
  • WRMD Tampa delivered the #1 News magazine Al Rojo Vivo at 4p among Women 25-54 - regardless of language.  Telenoticias Tampa was the #1 Spanish-language newscast at 11P among total viewers.
  • WZDC Washington DC was the only Spanish-language station to grow Year-to-Year among Total Adults (M-SU 7A-1A), and was #1 in Primetime (M-F 7-11P), reaching 16,000 Hispanic homes in the market!

Source: Nielsen Station Index, El Paso, Ft. Myers, Hartford, Orlando, Tampa, Washington, DC Feb '16 (2/4/16-3/2/16)


KTDO El Paso · WWDT Ft. Myers-Naples · WRDM Hartford · WTMO Orlando · 

WRIW Providence · WZTD Richmond · WDMR Springfield · WRMD Tampa · 

WZDC Washington DC


WILC 900am · WAMA 1550am

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