FOR IMMEDIATE RELEASE                                                    
Morning, Noon and Night, WWDT Telemundo Fort Myers-Naples is the Spanish-language Television Leader in Southwest Florida

 
FORT MYERS, January 5, 2016 - WWDT Telemundo Fort Myers-Naples is the overwhelming leader for Spanish-language television viewing in the market sign-on to sign-off according to Nielsen's November 2015 survey.  The majority of the audience with adults 18-34, 18-49 and 25-54 prefer WWDT Telemundo Fort Myers-Naples Monday through Sunday, 7am to 1am.
 
The station's overall success is propelled by strong performances in every daypart.  Telemundo's morning show Un Nuevo Día dominated from 7am to 10am with adults 18-34, 18-49 and 25-54.  News magazine Al Rojo Vivo con María Celeste attracted 100% of viewers 18-34.  Driven by the popular bio-musical drama based on the life of the "Queen of Salsa" Celia Cruz, primetime experienced nearly 100% of total viewing among adults 18-34 at 8pm.  Overall, primetime (M-F 7p-11p) outperformed the competition 75% to an astonishing 92% among the aforementioned demos. 
 
"We are extremely pleased to continue dominating in the Fort Myers-Naples market and to see the trend in audience growth.  WWDT Telemundo Fort Myers-Naples' deep commitment to our viewers, strong and relevant local programming, continues to resonate with our audience," said Daniel Navarrete, Station Manager.
 
Additionally, locally-produced news program, Telediario, was Fort Myers-Naples' #1 choice for news in Spanish at 11pm delivering the majority of the audience among adults 18-34, 18-49 and 25-54.
 
Contact: Cynthia Martinez
703-528-5656 ext. 108
 
 
Source: Nielsen Media Research, November 2015 Sweeps, Fort Myers-Naples Designated Market Area. 

About ZGS Communications

ZGS Communications is a Hispanic-owned media company, headquartered in Arlington, Virginia.  The company owns 9 Spanish-language television stations, representing the largest group of independent stations affiliated with the Telemundo network.  In addition, ZGS owns three radio stations serving Washington, DC and Tampa, and a Spanish-language web portal holaciudad.com. For over three decades, ZGS has been a leader in the industry with a profound commitment to localism and diversity; proudly serving and celebrating the Hispanic community with local news and programming on multiple platforms, as well as outreach, advocacy and grassroots events.

 

 KTDO El Paso · WWDT Fort Myers-Naples · WRDM Hartford

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WDMR Springfield · WRMD Tampa · WZDC Washington DC

 

WGES 680am · WILC 900am · WAMA 1550am

 

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2000 N. 14th Street, Suite 400, Arlington, Virginia 22201 l 703.528.5656 l 
www.zgsgroup.com