FOR IMMEDIATE RELEASE                                                    
WZDC Telemundo Washington DC Wins with Latina Millennials
 
 
WASHINGTON, December 16, 2015 - WZDC Telemundo Washington DC's primetime (M-F 7-11p) is Spanish-language television's preferred destination for Latina millennials, according to the November 2015 Nielsen survey.  Telemundo Washington DC out-delivered the competition among Hispanic females, ages 18-34 in primetime.
 
The station's primetime win is led by Caso Cerrado Edición Estelar.  The provocative court show kicks off the strong programming block at 7pm and commands over two-thirds of Latina millennials in the Washington, DC market.  Celia, the bio-musical series inspired by the life of Celia Cruz follows at 8pm and proves to be a powerhouse resonating with viewers.  Bajo El Mismo Cielo at 9pm and Super Series Señora Acero at 10pm, sustain the momentum, with the majority of viewers in the aforementioned demo tuning into Telemundo Washington DC.
 
Telenoticias Washington, the station's news broadcast, continues to increase its audience. The 11pm late edition has doubled its audience with adults 18-34, 18-49 and 25-54 from the previous year.
 
"At Telemundo Washington DC, we pride ourselves on delivering exceptional programming, offering the most relevant news content and serving the local Hispanic community overall. To be the preferred destination for Latina millennials is extremely rewarding," said Nicole Quiroga, Station Manager of Telemundo Washington DC.
 
Contact: Cynthia Martinez
703-528-5656 ext. 108
 
Source: Nielsen Media Research, NSI November 2015 sweeps, Washington, DC (Hagerstown) Designated Market Area.

About ZGS Communications

ZGS Communications is a Hispanic-owned media company, headquartered in Arlington, Virginia.  The company owns 9 Spanish-language television stations, representing the largest group of independent stations affiliated with the Telemundo network.  In addition, ZGS owns three radio stations serving Washington, DC and Tampa, and a Spanish-language web portal holaciudad.com. For over three decades, ZGS has been a leader in the industry with a profound commitment to localism and diversity; proudly serving and celebrating the Hispanic community with local news and programming on multiple platforms, as well as outreach, advocacy and grassroots events.

 

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