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WTMO Telemundo Orlando is the Clear Choice for Spanish-language
News and Entertainment
ORLANDO, December 11, 2015 - WTMO Telemundo Orlando tops off as the #1 Spanish-language television station in the Orlando-Daytona Beach-Melbourne market sign-on to sign-off according to Nielsen's most recent survey. Telemundo Orlando clearly surpassed its competition with the majority of the audience with adults 18-34, 18-49 and 25-54 Monday through Sunday, 7am to 1am.
The station's success is a result of strong performance in every daypart. Daytime numbers were particularly impressive, with from 50% to 75% of Spanish-language viewers in key demos tuning in to Telemundo Orlando between 10am to 4pm. The station also dominated primetime (M-Su 7-11pm) in key demos. Driven by the success of Telemundo's bio-musical drama based on the life of the "Queen of Salsa" Celia Cruz, audiences at 8pm tripled among adults 18-34 and quadrupled among viewers 25-54 from November 2014.
Adding to Telemundo Orlando's success, the Emmy-award winning Telenoticias Orlando at 6pm, finished the November rating period as the #1 Spanish-language source for news delivering the majority of the audience with adults 18+.
"At Telemundo Orlando we are extremely pleased to see the trend in audience growth continue. Telemundo's strong programming, coupled with our multiple local offerings make Telemundo Orlando the top choice for viewers in Spanish-language television across various generations," said Alejandro Sánchez Sobrino, Vice President and General Manager.
Contact: Cynthia Martinez
703-528-5656 ext. 108
Source: Nielsen Media Research, NSI November 2015 sweeps, Orlando-Daytona Beach-Melbourne Designated Market Area.
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About ZGS Communications
ZGS Communications is a Hispanic-owned media company, headquartered in Arlington, Virginia. The company owns 9 Spanish-language television stations, representing the largest group of independent stations affiliated with the Telemundo network. In addition, ZGS owns three radio stations serving Washington, DC and Tampa, and a Spanish-language web portal holaciudad.com. For over three decades, ZGS has been a leader in the industry with a profound commitment to localism and diversity; proudly serving and celebrating the Hispanic community with local news and programming on multiple platforms, as well as outreach, advocacy and grassroots events.
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KTDO El Paso · WWDT Fort Myers-Naples · WRDM Hartford
WTMO Orlando · WRIW Providence · WZTD Richmond
WDMR Springfield · WRMD Tampa · WZDC Washington DC
WGES 680am · WILC 900am · WAMA 1550am
holaciudad.com
  
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2000 N. 14th Street, Suite 400, Arlington, Virginia 22201 l 703.528.5656 l
www.zgsgroup.com
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