Eduardo Zavala


Eduardo's 
Corner



What a year 2015 has been here at ZGS! It's truly been one of the best in our history, thanks to all of your efforts, creative thinking, and dedication.
The hard work and commitment that you bring to all you do is verified by our tangible successes:  Emmy awards and record ratings for our stations. Steady and growing popularity with audiences and sponsors for La Feria de la Familia®. The new holaciudad 3.0 is exceeding expectations. Stations are earning higher ratings, winning awards, and growing revenues. We've begun a new connection to the community through the CHCI-ZGS Communications Scholar Intern program.   And we are so very thankful for the dedicated employees who celebrated work anniversaries with us of 10, 15, or more years. ZGS could not succeed without your loyalty, dedication, and energy. You are so very appreciated!
As we continue to expand, our product base and our ability to create multi-platform campaigns gives us a distinct advantage. With 2016 - an election year - just around the corner, who knows how far we'll go!
So you see, 2015 WAS a fantastic year! Working together, we'll continue the momentum into 2016, building on all of our 2015 accomplishments - driving audience, growing revenue, serving our community, and being local.  Ron and I are thankful for all that you do.  We are excited about what 2016 holds for ZGS, for you, and for your families. Best wishes for this holiday season and the upcoming year! 
Un abrazo. 
Employee and Station Recognition
Daniela Del Risco, Marketing Manager of WZDC Washington DC, participated in the Campaigns & Marketing Summit on November 13. Del Risco was a featured panelist on the Reaching the Hispanic Market session.  
WZDC Washington DC News Director
Maria Rozman was elected to the National Capital Chesapeake Bay Chapter of the National Academy of Television Arts and Sciences' Board of Governors.  The Board, in consultation with the Officers, provides guidance as to the priorities of the organization.
In the Community 
On December 19, WZTD Richmond held the station's annual Chamarras y Sonrisas coat drive at a local Kroger retail food chain store. Thanks to the generosity of WZTD viewers who stopped by to drop their donations, and to the support of Radio Poder 1380, WZTD was able to collect over 200 gently used coats and jackets for people in need.   
WRMD Tampa joined forces with the American Red Cross of Tampa Bay and the Hillsborough County Fire Rescue to provide residents of Wimauma neighborhoods free smoke alarms and fire safety information on October 17.   Volunteers went door to door promoting fire safety, helping residents make an emergency plan and installing free smoke alarms to help reduce the number of fire deaths and injuries in the United States by 25% within five years.
In Other News
The Telenoticias teams at KTDO El Paso and WZDC Washington DC attended a ZGS broadcast news course covering writing for television and for the web. Maximizing the use of images and sounds to improve their news writing, in order to create compelling stories that resonate with audiences was the subject of the training. 
ZGS Anniversaries 
 
10 Years

WRDM Hartford
Edwin Pabon

5 Years

ZGS Corporate
Michelle Sanchez
New Members of the 
ZGS Family
   
KTDO El Paso
Nora Perez
Diana Vasquez

WTMO Orlando
David Diaz
Heidi Rodriguez
Spotlight
 
holaciudad.com 
Unveils Redesigned Website
 
In November, holaciudad.com debuted a new look as the site gears up to become one of the hottest destinations for Latino visitors to access the latest in entertainment, lifestyle, sports and news. Sporting a cleaner design, holaciudad! now offers a more engaging user experience, on mobile and desktop, with faster navigation and large-format galleries. The vibrant holaciudad.com not only connects Hispanic millennials to what's trending now from Hollywood to Capitol Hill, the stories are crafted with a bold flavor that audiences craves.
ZGS Communications Introduces its First Scholarship and Internship Program in Partnership with CHCI

In partnership with the Congressional Hispanic Caucus Institute, ZGS Communications launched a scholarship and paid internship project. The CHCI-ZGS Communications Scholar Intern program is designed to offer qualifying Latino students a dynamic real-world work experience in a multi-media environment, while providing monetary compensation and scholarship funds to help students with the financial burdens of post-secondary education.  Applications for the CHCI-ZGS Communications Scholar Intern program are available now at apply.chci.org. The deadline to apply is January 22, 2016.
Three-time Emmy winner Favela
Huge Emmy Wins for ZGS Television Stations

KTDO El Paso took home two Emmy awards at the National Academy of Television Arts & Sciences (NATAS) Lone Star Chapter's 13th Annual Lone Star Emmy Awards on November 7. Telenoticias El Paso's Video Journalist Chantal Sansores won in the category Feature News Report - Light Feature/Series report Oficios Con Madres. Antonio Favela, Sports Anchor, was recognized for a third time bringing an Emmy home for his sports series La Diva De La Lucha in the Sports - News Single Story/Series category.

Lugo and Marical pose with their Emmy
Meanwhile in Florida, WTMO Orlando and WRMD Tampa were the only Spanish-language television stations to bring home Emmys in their respective markets. First-time EMMY winners Andrea Marcial, Multi-Media Journalist, Marvin Somoza, Technical Director/Photographer, and Adel Hidalgo, Photographer for WTMO Telenoticias Orlando and Milton Lugo, Photojournalist for WRMD Telenoticias Tampa tied for top honors in the Human Interest - News category at the 39th Annual Suncoast Emmy Awards on December 5. Corazón Que Se Apaga, WTMO Orlando and Mi Vida Sobre Ruedas, WRMD Tampa were recognized for excellence in journalism and production.

Panelists with representatives from the Washington Business Journal and WZDC
WZDC Washington DC's Hispanic Summit Impacts the DC Metro

In partnership with the Washington Business Journal, WZDC Washington DC hosted the first ever DC Hispanic Impact Summit on the morning of October 23.  The discussion featured emerging leaders from the local community, sharing their career success stories and how they are making a difference for Hispanics in the Washington metropolitan region.  Leaders included Ernest Cordova of Accenture Federal Services, Javier Saade of the U.S. Small Business Administration, Thomas Sanchez of Social Driver, and Osiris Hoil of District Taco.
The men of KTDO with their red heels
KTDO El Paso Walks in Her Shoes

The men of KTDO Telenoticias El Paso put on their red high heels for the annual Walk a Mile in Her Shoes®.  Held on October 15, the event raised awareness about the serious causes, effects and remediations to men's sexualized violence against women. After walking a mile in high heels, the men who participated better understood and appreciated women's experiences, thus changing perspectives to help improve gender relations and decrease the potential for violence.
La Feria de la Familia® 
Record client participation and the hottest Telemundo celebrities made the 2015 La Feria de la Familia® season one of the best.  The ZGS Signature Event continues to be one of the most powerful forums for advertisers to demonstrate their commitment to the Hispanic community, while showcasing their services and strengthening their brands.

Tampa - Sunday, October 4

A viewer with Espino and Rios
Thousands of families from the Tampa Bay area gathered to celebrate the 11th edition of WRMD Tampa's premiere grassroots event La Feria de la Familia® presented by Winn-Dixie at the Florida State Fairgrounds. Sponsors showcased products and services available for the Hispanic community. Attendees enjoyed activities and musical performances throughout the day and had the unique opportunity to meet Telemundo stars Gaby Espino and Fabian Rios, as well as the entire Telenoticias Tampa team. The event concluded with a stellar performance by merengue institution, Los Hermanos Rosario.

Providence - Sunday, October 11

Meet and greet with Sandoval
WRIW Providence viewers were treated to a wide array of services at the fourth installment of La Feria de la Familia® at Bay View Academy in Riverside. From United Way's local health resources to McDonald's featured Fiesta Tour, the virtual exhibit showcasing Latin Grammy winners' memorabilia, to great entertainment, La Feria provided a fun-filled day for the entire family. Suelta La Sopa's Carolina Sandoval greeted guests while J' Martin, Juan Esteban, and La Republika provided the live music.

Washington, DC - Sunday, November 8

Canales celebrates alongside her new Toyota at La Feria DC
WZDC Washington DC's La Feria de la Familia® packed the DC Armory and viewers had access to free diabetes screenings, dental examinations, and many more resources. This year's invited guests included La Voz Kids 2015 winner, Jonael Santiago, Señora Acero actor Lincoln Palomeque, as well as Celia protagonist Jeimy Osorio.  The sensational bachata duo, 24Horas, headlined the 13th annual free family event. Maria Canales of Herndon, VA won the grand prize of the day, a 2016 Toyota Corolla 

El Paso - Sunday, November 22

The $10,000 grand prize giveaway
As part of KTDO El Paso's 10 year anniversary, the station wanted to say thank you in a big way at La Feria de la Familia® held at the El Paso Convention Center. Attendees had to collect stamps on a Telemundo 48 passport during the event to be eligible.  Thousands participated and 10 finalists were selected.  Each finalist was given an opportunity to randomly select a prize box on the main stage and compete for a grand prize of $10,000!  First-time attendee Tomasa Flores was the lucky winner.  El Señor de los Cielos actor Mauricio Ochmann also participated in KTDO El Paso's community event. 

 

KTDO El Paso · WWDT Ft. Myers-Naples · WRDM Hartford · WTMO Orlando · 

WRIW Providence · WZTD Richmond · WDMR Springfield · WRMD Tampa · 

WZDC Washington DC

 

WGES 680am · WILC 900am · WAMA 1550am

 

www.holaciudad.com


 
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2000 N. 14th Street, Suite 400, Arlington, VA 22201, T 703.528.5656 F 703.526.0879 www.zgsgroup.com
 
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