KTDO Telemundo 48 Continues to be the #1 Station in El Paso

El Paso, TX - For the second consecutive sweeps period, KTDO Telemundo 48 was the #1 station in El Paso, regardless of language, in primetime and early fringe, among several key demos. The station also led the market in daytime during July sweeps.

According to Nielsen's July 2015 survey, KTDO Telemundo 48 was the most watched station in primetime (M-F 6-10pm) among the coveted demo, adults 25-54, and total adults (A18+). It was also #2 among all stations in the market with adults 18-49. The station's primetime success continues to be led by the riveting Super Series, El Señor de los Cielos at 9pm, which once again was the highest rated primetime program in El Paso. Court show Caso Cerrado Edición Estelar surpassed all other Spanish-language stations in the market combined, delivering at least half of the audience among the aforementioned demos, and among adults 18-34.

KTDO Telemundo 48 led all stations in early fringe (M-F 3-5pm) with adults 18-49 and 25-54. Telemundo's hit news magazine Al Rojo Vivo con María Celeste was #1 in the market at 3pm while Caso Cerrado was #1 at 4pm. Additionally, KTDO Telemundo 48 was #1 in the market during daytime (M-F 9am-3pm), delivering ratings at least +33% higher than the closest competitors. The winning daytime delivery was driven by strong performances from the market's highest rated daytime programs, Suelta La Sopa at 1pm and Lo Mejor de Caso Cerrado at 2pm.

Source: Nielsen Media Research, July 2015 Sweeps, El Paso (Las Cruces) Designated Market Area. Based on U.S broadcast stations only.