FOR IMMEDIATE RELEASE CONTACT: Cynthia Martinez
September 2, 2015 703-528-5656 Ext. 108
WRDM Telemundo Leads Primetime in Hartford
Hartford, CT - WRDM Telemundo Hartford is the #1 choice for Spanish-language primetime viewing in Hartford-New Haven, according to Nielsen's July 2015 survey. Telemundo Hartford led all Spanish television stations in primetime (M-F 7-11pm), delivering the largest audience among several demos, including adults 18-34, 18-49 and 25-54.
Caso Cerrado Edición Estelar at 7pm dominated the competition three to one among adults 18-34, while delivering the majority share among adults 18-49 and 25-54. At 9pm, the hit novela Tierra de Reyes finished out its run at #1 among the aforementioned demos, delivering at least 56% share with each demo. Also, the third rendition of the Super Series El Señor de los Cielos, led all Spanish-language stations at 10pm, with two-thirds of the audience in multiple key demos.
Charged by its primetime performance, Telemundo Hartford won the subsequent news block. Telenoticias Puerto Rico was the #1 source for Spanish-language news at 11pm, commanding over two-thirds of audiences in key demos. At 11:35pm, sports program Titulares y Más delivered daily sports news to over half of the viewing audience.
Source: Nielsen Media Research, NSI July 2015 sweeps, Hartford & New Haven Designated Market Area.