FOR IMMEDIATE RELEASE                                               CONTACT: Cynthia Martinez

June 23, 2015                                                                                       703-528-5656 Ext. 108


 WWDT Telemundo Fort Myers-Naples is the Market Leader in Primetime


Fort Myers-Naples, FL - WWDT Telemundo is the most watched Spanish-language broadcast station in Fort Myers-Naples during primetime (M-Su 7-11pm), as reflected in Nielsen's most recent survey. The station commanded at least half of the audience in the coveted adults 18-49 and 25-54 demos. Telemundo Fort Myers-Naples was also the #2 station in the market, regardless of language, among adults 18-34, trailing first place by only 0.2 rating point.


Telemundo Fort Myers-Naples has steadily increased its primetime share to overtake the competition for the #1 spot in several time periods, regardless of language. Hit novela Tierra de Reyes was #1 in the market at 9pm, among adults 18-34, while commanding the majority share of the Spanish TV audience in adults 18-49 and total viewers (P2+). At 10pm, El Seņor de los Cielos surpassed all stations in the market among adults 18-34 and 18-49. The popular Super Series delivered ratings at least 60% higher than the closest competitor, dominating the #1 spot, regardless of language.


Telemundo Fort Myers-Naples also led Sunday primetime with La Voz Kids. The reality singing competition surpassed all other Spanish TV programs 8-10pm, to command an impressive two-thirds of the adults 18-49 and 25-54 audience. 


"We are honored to continuously lead our competitors and to be in second place in primetime, regardless of language.  Our excellent performance has shown how strong the growing Hispanic voice is in Southwest Florida," commented Daniel Navarrete, Station Manager.


Telemundo Fort Myers-Naples also continues to be the preferred choice for Hispanic viewers sign-on to sign-off (M-Su 6a-2a). The station led with adults 18-34, delivering 54% of this key segment.



Source: Nielsen Media Research, May 2015 Sweeps, Fort Myers-Naples Designated Market Area. 

ZGS Communications is a Hispanic-owned media company, headquartered in Arlington, Virginia.  The company owns 9 Spanish-language television stations, representing the largest group of independent stations affiliated with the Telemundo network.  In addition, ZGS owns three radio stations serving Washington, DC and Tampa, and a Spanish-language web portal For over three decades, ZGS has been a leader in the industry with a profound commitment to localism and diversity; proudly serving and celebrating the Hispanic community with local news and programming on multiple platforms, as well as outreach, advocacy and grassroots events.


 KTDO El Paso · WWDT Fort Myers-Naples · WRDM Hartford

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