WRMD Telemundo Tampa is the #1 Choice for Spanish-Language News
Tampa, FL - Since launching Telenoticias Tampa in September 2014, WRMD Telemundo Tampa has steadily increased its audience to become the #1 Spanish-language news station in the market. According to Nielsen's May 2015 survey, Telenoticias Tampa was the most-watched Spanish-language newscast weeknights at 6pm and 11pm. The station delivered more than half of coveted news audiences in several key demos, including adults 18-49, 25-54, and total adults (P18+). The late edition was also #2 among all broadcast stations in the market, regardless of language, with adults 18-34.
Both editions of Telenoticias Tampa experienced increased viewership versus the same time period last sweeps. Telenoticias Tampa at 6pm delivered double-digit gains in its time period, up +67% in adults 25-54. The 11pm newscast more than doubled its audience among adults 18-49 and increased +33% among adults 25-54 and total adults.
"With less than one year on the air, we are thrilled with the response Telenoticias Tampa has received. This speaks to our audience's loyalty, as well as to the amazing work that the Telenoticias Tampa team has been doing in delivering relevant news Monday through Friday," commented Jayme Ribeiro Neto, General Manager.
Additionally, WRMD Telemundo Tampa was the most-watched Spanish-language station in primetime (M-F 7-11pm), among adults 18-49 and adults 25-54. The station commanded at least half of the audience during the time period. Caso Cerrado Edición Estelar kicked off the strong primetime performance at 7pm, delivering more than twice the audience of the closest Spanish TV competitor. Super Series El Señor de los Cielos rounded out the primetime lineup, with a solid, winning performance at 10pm.
Source: Nielsen Media Research, NSI May 2015 sweeps, Tampa-St. Petersburg (Sarasota) Designated Market Area.