FOR IMMEDIATE RELEASE                                               CONTACT: Cynthia Martinez

June 17, 2015                                                                                 703-528-5656 Ext. 108


WRDM Telemundo Hartford Sweeps Primetime


Hartford, CT - WRDM Telemundo is the #1 primetime Spanish-language station in Hartford & New Haven. According to Nielsen's May sweeps survey, Telemundo Hartford commanded more than half of the audience in Monday through Sunday primetime (7pm-11pm) among coveted demos, adults 18-34 and 25-54. The station increased its ratings delivery by +50% among adults 25-54 and doubled its delivery among adults 18-34 for the same time period from last sweeps.


Telemundo Hartford's primetime success is driven by the popularity of its captivating nightly lineup. Caso Cerrado Edición Estelar led in the 7pm timeslot, with almost two-thirds of the Hispanic viewing population in both adults 18-49 and 25-54. The popular court show was #4 among all stations in the market, regardless of language, with adults 18-34. Additionally, Brazilian novela Avenida Brasil at 8pm and Super Series El Señor de los Cielos at 10pm delivered at least half of the Spanish-language viewing audience.


WRDM Telemundo also dominated weekend primetime with the third installment of the Telemundo hit, La Voz Kids. The singing reality competition was the highest-rated Spanish-language primetime program during May sweeps in key demos, commanding almost 100% of the Hispanic audience.


"We at Telemundo Hartford/Springfield consider it both our privilege and responsibility to serve our local communities by providing audiences with top-notch programming and being actively involved in our community," commented Brenda Mulero, Station Manager. "We are very pleased that these strong ratings results confirm that our community is engaged with our programming and we are delivering strong audiences for our clients."


Source: Nielsen Media Research, NSI May 2015 sweeps, Hartford & New Haven Designated Market Area.

ZGS Communications is a Hispanic-owned media company, headquartered in Arlington, Virginia.  The company owns 9 Spanish-language television stations, representing the largest group of independent stations affiliated with the Telemundo network.  In addition, ZGS owns three radio stations serving Washington, DC and Tampa, and a Spanish-language web portal For over three decades, ZGS has been a leader in the industry with a profound commitment to localism and diversity; proudly serving and celebrating the Hispanic community with local news and programming on multiple platforms, as well as outreach, advocacy and grassroots events.


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