Eduardo's

Corner

Happy July everyone! This month's theme is HOT! The weather is HOT, our ratings are HOT, and the upcoming special coverage of the Pope's U.S. visit will be super-HOT!

Remember when summer used to be a slow time? That's no longer true for this group, where the great ratings we've delivered show how hard everyone works. For May Sweeps, our stations didn't just top the ratings in Spanish-language broadcasts, but frequently did so across the board in English-language among key demographics! (See the Nielsen Highlights for all the specifics)

Looking ahead, things don't cool off. I see many more opportunities for standout work coming quickly. September brings us the fantastic occasion of Pope Francis - the first Latin American Pope - on his first visit to the U.S.! This promises to be a true ratings bonanza, as well as a moving and significant experience. Shortly after that, we'll be fully into the race for President, which is already heating up. Immigration promises to be a key component of the race, with Hispanics as a key demographic, so political advertising will be (as important an opportunity) as news coverage.

We have a lot to be proud of and a lot to live up to! The ZGS team has proven it knows how to face challenges and capitalize on opportunities, so we are eager to get started. Enjoy the rest of the summer and let's hope the only thing that cools off is the weather! Un abrazo.

Employee and Station Recognition

WZDC Washington's Telenoticias Washington was recently nominated for a National Capital Chesapeake Bay Emmy award. The station's sports anchor, Moisés Linares, competed in the Sports - News Single Story/Series category with "Brenda y su equipo de guerreras." The piece captures the inspiring story of Brenda Sosa, a 20-year-old soccer coach devoted to helping young girls prepare for their futures by focusing on sports and education.

Jose Ibal, Marketing Manager of WRMD Tampa, was a featured panelist at the University of South Florida's 12th Annual Diversity Summit on Monday, April 20.

Alex DuPont, Local Sales Manager, transitioned from KTDO El Paso to lead the local sales team at WZDC Washington DC.

Sandra Vera was promoted to Vice President of National Sales. Vera has been a part of the National Sales team for over 10 years.

In the Community

WZTD Richmond distributes
El Señor de los Cielos posters

WZTD Richmond partnered with the Virginia Hispanic Chamber of Commerce to promote the annual ¿Qué Pasa? Festival on May 2. WZTD Richmond was on hand promoting El Señor de Los Cielos 3 and La Voz Kids. The station raffled off the production of a 30-second commercial plus a bank of 10 on-air spots to promote local businesses and services.

Ronald J. Gordon and Eduardo A. Zavala pitch in to bag rice

The ZGS corporate office partnered with the Arlington Food Assistance Center to help with their efforts in providing groceries to needy Arlington, Virginia residents. On May 8, the team packed 3,000 pounds of rice to benefit the Sponsor Purchased Food program.

ZGS Anniversaries

10 Years

WRMD Tampa

Isabel Nelson

ZGS Corporate

Cynthia Martínez

5 Years

WRDM Hartford

Elizabeth Castro-Lozada

ZGS National Sales

Isabel Linares

New Members of the

ZGS Family

KTDO El Paso

Gabriéla Pérez

Ricardo Ponce Jr.

Oscar Soto

Laura Torres García

James Valdez

WTMO Orlando

Mercedes Contreras

María Fernández

WZDC Washington, DC

Karla Pérez Paz

María Rozman

Sandra Alva Urrunaga

WRMD Tampa

Laura Feist

Xenia Franquiz Castro

Yerman Salazar

Ann Werner

ZGS Digital

Carmen Moras

Spotlight

Face-painting at the Buena Vida Expo

Health and Wellness Take Center Stage at
WRMD Tampa's Buena Vida Expo

On May 31, WRMD Tampa presented the inaugural Buena Vida Expo. The health fair focused on informing and educating the Hispanic community of Tampa Bay about healthy living. The free expo featured exhibitors that conducted a variety of health and wellness checks such as diabetes screenings and physicals, and back massages, among other services. The main stage included fitness demonstrations from Crossfit Unleashed, Tango-Flex, Zumba on Wheels, and Yoga. Also present were an array of authors, doctors, and nutritionists. Raúl González of Telemundo's upcoming variety show was on hand to share his personal testimony of struggling with obesity and how he lost over 100 pounds. González also posed for photos and signed autographs alongside the Telenoticias Tampa team.

Sheila Vargas celebrates her big win

WZDC Washington DC's Fiesta de las Madres Welcomes Large Turnout

WZDC Washington DC's seventh annual Fiesta de las Madres welcomed over 10,000 participants to Veterans Plaza in Silver Spring, Maryland on May 17. The event featured Telemundo actors Cynthia Olavarría and Juan Soler. Entertainment included the talented local artist, Jason Cerda, who performed his newest single, "Color Favorito." For the first time in its history, the event concluded with a Darcars Nissan giveaway. Sheila Vargas of Alexandria, Virginia drove away with a 2015 Nissan Versa.

Carolina Sandoval celebrates

with Telemundo viewers

KTDO El Paso Celebrates 10 Year Anniversary

To commemorate 10 years on the air, KTDO El Paso hosted Evento 48 at the Socorro Entertainment Center May 7-10. This four-day music event included popular artists Duelo, Aleks Syntek, El Dasa and Sunny Ozuna. The spectacular event welcomed Telemundo's own Carolina "La Venenosa" Sandoval from the #1 talk show Suelta La Sopa.

ZGS' marketing and production

team on the Las Vegas strip

ZGS Marketing and Production Team

Meet in Las Vegas

The annual PromaxBDA Station Summit took place from June 23-26 in Las Vegas. Select members of the ZGS marketing and production team participated in the conference that was held at The Mirage. The group was introduced to cost-effective marketing strategies that can be used to drive tune-in. Telemundo also hosted the #SuperSummit, where affiliates from across the country shared ideas and had a Q&A session with network president, Luis Silberwasser.

Festival participants gather in

front of the Telemundo tent

WRDM Hartford/ WDMR Springfield Celebrates with #MeEncantaSerBoricua

On June 7, the community of Hartford celebrated the Puerto Rican Day Parade and the Coquí Festival. WRDM Hartford/WDMR Springfield partnered with McDonald's for the promotion #MeEncantaSerBoricua, highlighting Puerto Rican pride. An iPad-mini was awarded to the best "selfie" showcasing Boricua spirit and heritage at the festival.

1st, 2nd and 3rd place winners

WZTD Richmond Organizes the First Miss Chiquitita

WZTD Richmond presented the first Miss Chiquitita, a beauty pageant for girls between the ages of 5 and 10 years old. All participants had their photo posted on WZTD Richmond's Facebook page for everyone in the community to vote for their favorite contestant. 15 finalists were selected according to the number of "likes" received and moved on to the June 6 finale at the Sacred Heart Center in Richmond, where Angélica Lizbeth Ovilla-López was crowned Miss Chiquitita.

Telenoticias Orlando's Olga Aymat interviews the Governor of Puerto Rico

WTMO Orlando's Telenoticias Travels to Puerto Rico

Telenoticias Orlando traveled to Puerto Rico to cover the exodus of Puerto Ricans from the Island in a special series called Encanto Boricua (Puerto Rican Enchantment). The week-long coverage included exclusive interviews with the Governor of Puerto Rico, the Police Superintendent, and Don Omar, as well as segments covering social discontent, economic issues and popular tourist destination spots.

Luis Revilla of Two Zona

WRIW Providence Launches New Local Program, Two Zona

WRIW Providence, in partnership with WRDM Hartford/WDMR Springfield recently debuted Two Zona. The program is produced and hosted by Luis Revilla. Two Zona showcases local community events, entertainment and news. Its content is interactive and informative and the program serves as a great way to directly connect to the local Hispanic community.

Daniel Rivera interviews event attendees

WZDC Washington DC Participates

in the Caminata Da Vida in Puerto Rico

On June 3-8, Telenoticias Washington's Daniel Rivera participated in and covered the "Caminata Da Vida" walk in Puerto Rico devoted to those affected by cancer. Thousands of supporters participated in the six-day, 80-mile walk led by entertainer Raymond Arrieta. The WZDC Washington DC team supported the cause by purchasing Da Vida shirts and making a video showing their support.

Gabriela Berríos poses with fan

WTMO Orlando Announces Salud, Belleza y Bienestar Health Initiative

WTMO Orlando revealed the details of its new health initiative, Salud, Belleza y Bienestar (Health, Beauty and Wellness), at the 2015 Hispanic Business Conference & Expo held at the Orange County Convention Center on June 6. Salud, Belleza y Bienestar will provide information and resources via news segments, on-air vignettes, a digital extension on holaciudad.com, social media outreach, events and ultimately a half-hour show. The faces of the campaign include Miss Universe Puerto Rico 2014 Gabriela Berríos and nutritional expert Raquel C. Garzon of Revitalize Project.

Nielsen Spotlight

May Sweeps Highlights

Nielsen's May 2015 Sweeps was a successful survey for the ZGS Station Group:

KTDO El Paso was the #1 station in the market, regardless of language, in primetime and early fringe among adults 18-49.

WRDM Hartford was the Spanish-language leader in the market in Monday through Sunday primetime among several demos, including the coveted adults 18-34 and 25-54 demo.
WWDT Fort Myers-Naples was the Spanish-language leader in the market in primetime among adults 18-49 and 25-54, while coming in at #2 in the market, regardless of language among adults 18-34.
WTMO Orlando was the Spanish-language leader in the market sign-on to sign-off among adults 25-54. Telenoticias Orlando was the #1 Spanish-language newscast at 6pm and 11pm among major demos.
WRMD Tampa was the #1 Spanish-language choice for primetime and news among key demos, adults 18-49 and 25-54.
WZDC Washington, DC led Spanish TV on Sunday nights, with successful hit La Voz Kids among all major demos.

KTDO El Paso · WWDT Ft. Myers-Naples · WRDM Hartford · WTMO Orlando ·

WRIW Providence · WZTD Richmond · WDMR Springfield · WRMD Tampa ·

WZDC Washington DC

WGES 680am · WILC 900am · WAMA 1550am

www.holaciudad.com

2000 N. 14th Street, Suite 400, Arlington, VA 22201, T 703.528.5656 F 703.526.0879 www.zgsgroup.com