FOR IMMEDIATE RELEASE                                               CONTACT: Cynthia Martinez

March 20, 2015                                                                                703-528-5656 Ext. 108


WRDM Telemundo is the Leading Choice for Viewers in Hartford 

Hartford, CT - WRDM Telemundo Hartford is the No.1 Spanish-language station in the market sign-on to sign-off (Monday to Sunday 6am-2am). According to Nielsen's most recent February 2015 survey, Telemundo Hartford commanded almost half of the audience in the coveted adults 18-49 demo, increasing its rating from last year. The station was also No. 1 among adults 18-34 for the same time period. 

The station's continued success was driven by its strong performance in primetime and early fringe. In primetime, Telemundo Hartford was the most viewed Spanish-language station Monday through Friday 7-11pm, delivering a 57% share of the viewing among adults 18-49 and a 50% share among adults 25-54. Caso Cerrado Edición Estelar continues to dominate its time period, with more than two-thirds of the audience at 7pm among the aforementioned demos. Additionally, the newest Telemundo super series, Dueños del Paraiso, entered the market in the top spot, delivering at least half of the viewing audience at 10pm. 

"We're excited with our continued growth and success at Telemundo Hartford. It is a reflection of our top-notch programming and relevant local engagement. It enables us to better serve our community and achieve impressive results for our advertising partners," commented Brenda Mulero, Station Manager. 


Telemundo Hartford led all Spanish-language stations in early fringe, with an overwhelming three-quarters share of adults 18-49 and more than half of adults 25-54. Telemundo staples 
Al Rojo Vivo Con María Celeste and Caso Cerrado continue to be No. 1 at 4pm and 5pm. Al Rojo Vivo led the market at 4pm, regardless of language among adults 18-34. The program's lead-in, Lo Mejor de Caso Cerrado at 3pm, was also No. 1 in the market, regardless of language among adults 18-34 and 18-49.

Source: Nielsen Media Research, NSI February 2015 sweeps, Hartford & New Haven Designated Market Area.

ZGS Communications is a Hispanic-owned media company, headquartered in Arlington, Virginia.  The company owns 9 Spanish-language television stations, representing the largest group of independent stations affiliated with the Telemundo network.  In addition, ZGS owns three radio stations serving Washington, DC and Tampa, and a Spanish-language web portal For over three decades, ZGS has been a leader in the industry with a profound commitment to localism and diversity; proudly serving and celebrating the Hispanic community with local news and programming on multiple platforms, as well as outreach, advocacy and grassroots events.


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