FOR IMMEDIATE RELEASE                                               CONTACT: Cynthia Martinez

January 9, 2015                                                                                      703-528-5656 Ext. 108


 

WWDT Telemundo Dominates Primetime in Fort Myers-Naples


Fort Myers, FL - WWDT Telemundo is the No. 1 primetime choice for Spanish-language programming in Fort Myers-Naples, according to Nielsen's November 2014 survey. WWDT Telemundo Fort Myers-Naples led all Spanish broadcast stations Monday through Friday 7-11pm, delivering more than two-thirds of the audience among several key demos including adults 18-34, 18-49 and 25-54. 

 

The primetime lineup was anchored by long-running court show, Caso Cerrado Edición Estelar at 7pmwhich had a strong share of more than half of the adults 18-49 and 25-54 audience. Hit novela Los Miserables was WWDT's most watched primetime program with a rating more than five times the closest competitor.  Señora Acero at 10pm rounded out the station's evening lineup at No. 1 among major demos. The widely successful super series commanded more than three-quarters of the audience.
 

"We are honored and excited that our programming and community engagement is resonating with our audience and advertisers.  We plan to continue building on our leadership position moving into 2015," said Daniel Navarrete, Station Manager.

 

Additionally, WWDT was the most-watched Spanish-language station in daytime and early fringe, leading the competition among total viewers. WWDT delivered a 60% share of the Spanish-language audience in both dayparts. WWDT's locally-produced news program, Telediario, was also the market's No. 1 choice for Spanish-language news at 11pm. The program led in its time slot among adults 18-49 and 25-54, with an astounding 80% of the audience.

 

In January, WWDT Telemundo Fort Myers-Naples will premiere new primetime programs

including Top Chef Estrellas on Sunday, January 11 at 9pm, and super series Dueños Del Paraíso starring Kate Del Castillo on January 13 at 10pm. Telemundo's special broadcast of the annual Miss Universo competition will air on Sunday, January 25 at 7pm.


 

Source: Nielsen Media Research, NSI November 2014 sweeps, Ft. Myers-Naples Designated Market Area. 

 

 

ZGS Communications is a Hispanic-owned media company, headquartered in Arlington, Virginia.  The company owns 9 Spanish-language television stations, representing the largest group of independent stations affiliated with the Telemundo network.  In addition, ZGS owns three radio stations serving Washington, DC and Tampa, and a Spanish-language web portal holaciudad.com. For over three decades, ZGS has been a leader in the industry with a profound commitment to localism and diversity; proudly serving and celebrating the Hispanic community with local news and programming on multiple platforms, as well as outreach, advocacy and grassroots events.

 

 KTDO El Paso · WWDT Fort Myers-Naples · WRDM Hartford

WTMO Orlando  · WRIW Providence · WZTD Richmond  

WDMR Springfield · WRMD Tampa · WZDC Washington DC

 

WGES 680am · WILC 900am · WAMA 1550am

 

www.holaciudad.com 

2000 N. 14th Street, Suite 400, Arlington, Virginia 22201 l 703.528.5656 l 
www.zgsgroup.com