Fort Myers, FL - WWDT Telemundo is the No. 1 primetime choice for Spanish-language programming in Fort Myers-Naples, according to Nielsen's November 2014 survey. WWDT Telemundo Fort Myers-Naples led all Spanish broadcast stations Monday through Friday 7-11pm, delivering more than two-thirds of the audience among several key demos including adults 18-34, 18-49 and 25-54.
The primetime lineup was anchored by long-running court show, Caso Cerrado Edición Estelar at 7pm, which had a strong share of more than half of the adults 18-49 and 25-54 audience. Hit novela Los Miserables was WWDT's most watched primetime program with a rating more than five times the closest competitor. Señora Acero at 10pm rounded out the station's evening lineup at No. 1 among major demos. The widely successful super series commanded more than three-quarters of the audience.
"We are honored and excited that our programming and community engagement is resonating with our audience and advertisers. We plan to continue building on our leadership position moving into 2015," said Daniel Navarrete, Station Manager.
Additionally, WWDT was the most-watched Spanish-language station in daytime and early fringe, leading the competition among total viewers. WWDT delivered a 60% share of the Spanish-language audience in both dayparts. WWDT's locally-produced news program, Telediario, was also the market's No. 1 choice for Spanish-language news at 11pm. The program led in its time slot among adults 18-49 and 25-54, with an astounding 80% of the audience.
In January, WWDT Telemundo Fort Myers-Naples will premiere new primetime programs
including Top Chef Estrellas on Sunday, January 11 at 9pm, and super series Dueños Del Paraíso starring Kate Del Castillo on January 13 at 10pm. Telemundo's special broadcast of the annual Miss Universo competition will air on Sunday, January 25 at 7pm.
Source: Nielsen Media Research, NSI November 2014 sweeps, Ft. Myers-Naples Designated Market Area.