FOR IMMEDIATE RELEASE                                               CONTACT: Cynthia Martinez

December 18, 2014                                                                                703-528-5656 Ext. 108


 

   

WRDM Telemundo is the Spanish-Language Leader in Hartford

 

Hartford, CT. - Telemundo is the #1 choice for Spanish-language programming in Hartford-New Haven, according to Nielsen's November survey. WRDM Telemundo Hartford led all Spanish TV stations in sign-on to sign-off (M-Su 6a-2a), delivering the majority of the audience among several demos, including adults 18+ and total viewers (P2+).

Fueled by its popular lineup of original programming, Telemundo Hartford was #1 in Monday thru Friday primetime from 7-11pm, with almost half of the audience in key demos including adults 18-49 and 25-54. Caso Cerrado Edición Estelar at 7pm overpowered the competition by delivering ratings almost double its competitors. At 8pm, hit novela Reina de Corazones finished out its run at #1, including among adults 18-34 as well. Also, newly premiered novela Señora Acero, led all Spanish-language stations at 10pm, with at least half of the audience in multiple demos.

 Additionally, Telemundo Hartford was the most-watched Spanish-language station in early fringe (M-F 4-6p), leading the competition with adults 18-49, 25-54 and total viewers. Telemundo Hartford delivered an impressive three-quarters share of the early fringe audience among total viewers. Despite the time slot switch, news magazine Al Rojo Vivo con María Celeste at 4pm and court show Caso Cerrado at 5pm remained #1 in their new time periods.

 "Telemundo Hartford is honored that our programming and community engagement is resonating with our audience and advertisers," commented Brenda Mulero, Station Manager. "We are excited to continue building on our leadership position into the New Year."

 

 

Source: Nielsen Media Research, NSI November 2014 sweeps, Hartford & New Haven Designated Market Area.

 

ZGS Communications is a Hispanic-owned media company, headquartered in Arlington, Virginia.  The company owns 9 Spanish-language television stations, representing the largest group of independent stations affiliated with the Telemundo network.  In addition, ZGS owns three radio stations serving Washington, DC and Tampa, and a Spanish-language web portal holaciudad.com. For over three decades, ZGS has been a leader in the industry with a profound commitment to localism and diversity; proudly serving and celebrating the Hispanic community with local news and programming on multiple platforms, as well as outreach, advocacy and grassroots events.

 

 KTDO El Paso · WWDT Fort Myers-Naples · WRDM Hartford

WTMO Orlando  · WRIW Providence · WZTD Richmond  

WDMR Springfield · WRMD Tampa · WZDC Washington DC

 

WGES 680am · WILC 900am · WAMA 1550am

 

www.holaciudad.com 

2000 N. 14th Street, Suite 400, Arlington, Virginia 22201 l 703.528.5656 l 
www.zgsgroup.com