WWDT Telemundo Fort Myers Dominates Spanish-Language Television in May

Fort Myers, FL - WWDT Telemundo Fort Myers is the #1 choice for Spanish-language programming in Fort Myers-Naples, according to Nielsen's May survey. For the second consecutive measurement period, Telemundo Fort Myers led all Spanish stations sign-on to sign-off (M-Su 5a-2a), delivering more than half of the audience among several key demos, including Adults 18-34, 18-49 and 25-54.  

Fueled by its popular lineup of original programming, Telemundo Fort Myers was #1 in Monday-Friday primetime from 7-11pm, with more than 50% of the Spanish television audience among Adults 18-34 and 25-54, and two-thirds of Adults 18-49. Caso Cerrado Edición Estelar at 7pm had a majority share of more than 70% among Adults 18-49 and 25-54. La Impostora, the hit novela at 9pm, was the station's most watched primetime program with a rating more than three times the closest competitor. Novelas, En Otra Piel at 9pm and Camelia La Texana at 10pm rounded out the station's evening lineup at #1 among major demos.  

Additionally, Telemundo Fort Myers was the most-watched Spanish-language station in early fringe, leading the competition with Adults 18-34, 18-49 and 25-54. The station delivered an impressive three-quarters share of the early fringe audience. Popular court show Caso Cerrado and news magazine Al Rojo Vivo con María Celeste continue to be #1 at 4pm and 5pm respectively.

The station's locally-produced news program, Telediario, was also the market's #1 choice for Spanish-language news at 11pm. The program led in its time period among all major demos, with a remarkable two-thirds of the audience.

"We are pleased that Telemundo Fort Myers is again the clear Spanish-language leader in the market. The station's mission to entertain and inform audiences combined with our commitment to help clients grow and thrive is evident in our continued success," commented Daniel Navarrete, Station Manager.

Source: Nielsen Media Research, NSI May 2014 sweeps, Fort Myers-Naples Designated Market Area.