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June 12, 2014                                                                                              703.229.4765

   

Telemundo Remains the Spanish-Language Leader in Hartford 

 The station is #1 for the 6th consecutive survey

 

Hartford, CT. - WRDM Telemundo Hartford continues to lead all other Spanish-language stations in the Hartford-New Haven market in key dayparts based on the May 2014 Nielsen sweeps. The station delivers the largest share of the Spanish-language audience among several key demos, including households, total viewers, and Adults 25-54 sign-on to sign-off (M-Su 5a-2a). Telemundo Hartford has claimed the top spot for the past six consecutive measurement periods among Adults 25-54.

Telemundo Hartford is the #1 Spanish-language station among Persons 2+, Persons 18+ and Adults 25-54 in primetime (M-F 7-11pm).  The station's highest rated primetime program, Caso Cerrado Edición Estelar at 7pm, delivers ratings more than double the competition among major demos. Additionally, the 8pm novela, La Impostora, leads Spanish television among Adults 25-54 and total viewers, with an impressive almost two-thirds share of the audience.

Telemundo Hartford is also the most-watched Spanish TV station in early fringe (M-F 4-6pm), leading the competition with Adults 18-49, 25-54 and total viewers. The station commands more than half of the audience at 4pm with Caso Cerrado and at 5pm with Al Rojo Vivo con Maria Celeste.  


"We are extremely proud of our continued success.  Telemundo Hartford is the clear choice for Spanish-language viewers in the market delivering the greatest value to advertisers," commented Brenda Mulero, Station Manager.

 

Source: Nielsen Media Research, NSI May 2014 sweeps, Hartford & New Haven Designated Market Area.

 

ZGS Communications is a Hispanic-owned media company, headquartered in Arlington, Virginia.  The company owns 9 Spanish-language television stations, representing the largest group of independent stations affiliated with the Telemundo network.  In addition, ZGS owns three radio stations serving Washington, DC and Tampa, and a Spanish-language web portal holaciudad.com. For over three decades, ZGS has been a leader in the industry with a profound commitment to localism and diversity; proudly serving and celebrating the Hispanic community with local news and programming on multiple platforms, as well as outreach, advocacy and grassroots events.

 

 KTDO El Paso · WWDT Fort Myers-Naples · WRDM Hartford

WTMO Orlando  · WRIW Providence · WZTD Richmond  

WDMR Springfield · WRMD Tampa · WZDC Washington DC

 

WGES 680am · WILC 900am · WAMA 1550am

 

www.holaciudad.com 

2000 N. 14th Street, Suite 400, Arlington, Virginia 22201 l 703.528.5656 l 
www.zgsgroup.com