Eduardo Zavala

Eduardo's Corner



 

It's incredible to think we are already halfway through the year.  I know everyone has been enjoying the World Cup.  There has been quite a showing from the Latin American teams.  Just think, only 4 more years until all the games will be on Telemundo!

 

We've entered our event season fast and furious with a flurry of activity across the station group.  We kicked off the La Feria de la Familia season with the event in Fort Myers and are looking forward to WTMO Orlando's Back to School themed La Feria in August.  Please see below for a full calendar of upcoming La Feria de la Familia events.  The political season is also upon us and we've launched our local voter engagement and participation initiative, Vota por tu Futuro, across the group with community partnerships and PSAs to encourage voter registration.  We also made a HUGE announcement in Tampa about the launch of local news this fall!  We are excited to be expanding our reach and to add an additional programming platform to serve the local community.  All this to say, we are in the midst of what we do best, engaging our local communities with a variety of meaningful initiatives. 

 

We've seen excellent performance from the entire group up until this point and want to remind everyone to remain actively involved so we can finish off the second half of the year even stronger.  Now is the time to remain focused on our objectives to garner impressive results for the end of the year.  We appreciate all of your hard work and dedication.  Enjoy the rest of your summer and the World Cup. Go Argentina!  

 

Un abrazo.

La Feria de la Familia Schedule
 
Saturday, August 16 at Osceola Park in Kissimmee, FL

* Sunday, September 21 at XL Center in Hartford, CT  
 
* Sunday, October 5 at Florida State Fairgrounds in Tampa, FL
 
* Sunday, November 2 at Bay View Academy in Riverside, RI
 
Sunday, November 9 at DC Armory in Washington, DC

Sunday, November 23 at El Paso Convention Center in El Paso, TX
Employee and Station Recognition
WZDC Washington DC was nominated for an Emmy by The National Capital Chesapeake Bay Chapter of the National Academy of Television Arts and Sciences in the Production - News Promo - Campaign category for their work Hispanic Heritage/Herencia HispanaOmar Garcia, Producer. The promo, featuring news anchor Sulema Salazar, highlighted the delicious food and impressive art of Hispanic heritage in the DC area with visits to local establishments. 
Libardo Orozco with
Eduardo Zavala 
Libardo Orozco, a longtime ZGS employee, is retiring.  He was an integral member of the team in Boston for over 10 years.  We thank him for all his years of service and wish him all the best!
Moises Linares, Sports Anchor for WZDC Washington DC, was invited to participate in a Red Bull study about athletic performance. Omar Garcia, WZDC's Producer, and Linares worked together to create a special report - High Performance - about the study. WZDC was the only Spanish-language TV station invited to participate.
Cristina Caicedo Smit emcee's at CNC luncheon
Cristina Caicedo Smit, Weather Presenter for WZDC Washington DC, was the emcee for the CNC's Corporate Luncheon held on June 12 in conjunction with their 17th National Conference "Latinos & the Americas: Engagement and Opportunity" at The Mayflower Renaissance Hotel in Washington, D.C. 
In the Community 
WRDM/WDMR Hartford Springfield celebrated Puerto Rican culture at the 2014 Puerto Rican Day Parade on June 1 at Bushnell Park. The station's local show,Two Zona, recorded the Encuesta Ganadora segment at the celebration. In addition to giving away prizes and promoting programming, the station also participated in the parade. 
Full house at the Health Fair
KTDO El Paso actively engaged the community in the first Health Fair in east El Paso on June 14 organized by the Border Network for Human Rights and the University Medical Center. KTDO provided attendees with an opportunity to win prizes and Christina Zapata, host of the local show Sin Fronteras, made an appearance. The Health Fair offered free medical services and health information specifically to individuals over 35 and with chronic illnesses. 
WRDM/WDMR Hartford Springfield partnered with the local NBC station and Access Health CT, a health insurance company to create the initiative "En Primera Fila". The promotion ran from January - March. Throughout these months, both Telemundo Hartford Springfield and the local NBC station used Facebook to give away front row tickets to different events in the area. In order to participate in the promotion, people had to "like" the Facebook page, which increased the station's social media presence with viewers. This initiative was created to generate awareness within the younger community to register to get health insurance through Access Health CT.
Participants engage at Qué Pasa Festival
WZTD Richmond formed a partnership with the Virginia Hispanic Chamber of Commerce (VAHCC) to participate in the Chamber's three annual events, the first of which was the Qué Pasa Festival on May 3. It is the largest Hispanic event in the Richmond area, highlighting food, music and art of Virginia's Latin American communities. WZTD promoted novela launches and La Voz Kids and worked the Money Machine, which was a big hit among the festival's attendees. The VAHCC supports community development and provides business and community solutions to their members.

ZGS Anniversaries 

 

5 Years

WTMO Orlando

Olga Aymat

José Díaz

 

WZDC Washington DC

Jacinto Vargas

 

10 Years

WWDT Fort Myers 

José López

New Members of the ZGS Family

   

KTDO El Paso
Claudio Herrera
Preston Longhurst

 

WWDT Ft. Myers Naples

Gloria Estrada Sierra

 

WRDM Hartford

Aida Ruiz

 

WTMO Orlando

Norka Collado

Eduardo Echenique

Gary Faller

Wilfredo Lopez

Farah Paret

Alejandro Sánchez

 

WRIW Providence

Genesy Peguero 

  

WZTD Richmond

Albeet Linares Eusebio

 

WRMD Tampa

Ileana Giordano
José Ibal 

 

WZDC Washington, DC

Claudia Curiel

Leonardo Feldman

Juan Arthur Rosado

Spotlight
La Danza Azteca Guadalupana performs
WWDT Fort Myers Naples Attracts Thousands for La Feria de La Familia

 

WWDT Fort Myers Naples kicked off the 2014 La Feria de La Familia season on June 8 at Harborside Event Center. Thousands of families from Southwest Florida took advantage of all La Feria has to offer -   resources, information, prizes and entertainment. The event featured interactive demonstrations of exhibitors' goods and services, free health screenings, fitness demonstrations and financial education tools. Several personalities made appearances, including Diego Schoening from Telemundo's morning show Un Nuevo Día, and the hosts of WWDT's local programming Jackie Figueroa, Fiorela Papapietro and Arturo Linares, of Acción HispanaTelediario and Crónica Teve, respectively, emceed the event. An exciting performance by urban reggaeton sensation Fuego, accompanied by Pitbull's backup dancers, concluded the day. Attendees also participated in dance and DJ competitions for a chance to win cash prizes.

Team WZDC at Fiesta de las Madres
WZDC Washington DC Celebrates Local Women

 

WZDC Washington DC recognized the contributions of women at the sixth annual Fiesta de las Madres on May 18 in Silver SpringThis year's Fiesta featured free health screenings, live music, entertainment, information and activities for the entire family. Celebrities Gabriel Coronel and Litzy attended the celebration where Coronel performed songs from his latest CD Desnudo, while Litzy signed autographs and took pictures with fans. A ribbon cutting ceremony kicked off the celebration with the participation of Ike Leggett, County Executive of Montgomery County, and Lorena Clauser, member of the Governor's Commission on Hispanic Affairs, who delivered remarks on behalf of Governor Martin O'Malley. Attendees also engaged in social media contests and various raffles throughout the day with the chance to win exciting prizes. 

ZGS employees pose in Las Vegas
ZGS Attends 2014 PromaxBDA Station Summit

 

ZGS Communications attended the 2014 PromaxBDA Station Summit from June 24 - 27, held at The Mirage in Las Vegas.  The ZGS delegation included members of each station's marketing and production team. The annual conference also included the Telemundo Stations Marketing Summit, which was a great opportunity for every Telemundo affiliate across the country to gather and openly discuss the trends and issues driving local television. Numerous presentations were given and several speakers addressed the group, sharing valuable insight on a variety of topics, such as strategies, advances in technology and revenue opportunities.  The PromaxBDA Station Summit is always an exciting learning experience that the team looks forward to each year. 

The Tampa team flashes the #1 sign
WRMD Tampa Hosts Client Appreciation Upfront Presentation

 

WRMD Tampa celebrated their clients at the second annual Client Appreciation Reception and Upfront Presentation at The Tampa Club on May 15. The event gave clients an opportunity to learn first-hand about the station's many accomplishments of the past year, as well as the exciting new ventures and programming for the upcoming year. The station's General Manager Jayme Ribeiro Neto highlighted WRMD's #1 performance in key dayparts, such as early fringe and primetime, in addition to their solid ratings performance during February sweeps. The event also marked the official announcement of the fall 2014 launch of WRMD's local newcast Telenoticias Tampa. This year's successful event was enjoyed by the members of the station and clients alike.
An attendee registers to vote 
WZDC Washington DC Empowers Voters

 

WZDC Washington DC collaborated with the Montgomery County Board of Elections, WHUR 96.3 FM and the Silver Spring Civic Building to participate in the Voter Registration & Empowerment Drive on May 30 at Veterans Plaza.The event encouraged all attendees and viewers to register to vote so that their voices would be heard in the Primary Election on June 24. This effort is part of the station's 2014 voter engagement initiative Vota por tu Futuro

The Telenoticias crew gathers in Orlando
WTMO Orlando Conducts News Summit for Telenoticias Orlando
 
WTMO Orlando held a News Summit in an effort to better serve the viewers and digital followers of Telenoticas Orlando, and holaciudad.com on June 7 at Disney's Grand Floridian Resort and Spa. The round table discussion and workshop focused on newsgathering and reporting while keeping up with the ever-changing demands of today's news services. Relevant statistics and information, such as demographics and interests of Hispanics in the Orlando market, were analyzed and discussed. The summit served to reinvigorate the station's commitment to serve the local community and empower the news team to better engage and maintain a trusting connection with the viewers.The summit was led by ZGS Communications' President Eduardo Zavala; WTMO Telemundo Orlando VP and General Manager Alex Sánchez Sobrino; and News Director Gilberto Companioni.
Team Mamis of Richmond competes 

WZTD Richmond Organizes First Copa Telemundo Soccer Tournament

 

WZTD Richmond, in partnership with the Richmond Kickers, organized the first Copa Telemundo, an exciting 3v3 soccer tournament for the Richmond community that was held on June 22. Over 30 teams competed in the 8-hour event, with a total attendance of over 2,000 people. Four divisions of adult teams competed to win the coveted Copa Telemundo. In addition to playing and watching the soccer games, attendees had the opportunity to win vendors' giveaways and prizes. Children also enjoyed a fun day with a variety of games. The first Copa Telemundo was a great success! 
Family enjoys Solo Tu Voz auditions
WRDM/WDMR Hartford Springfield Kicks
Off Solo Tu Voz

 

Auditions for the fourth season of
Solo Tu Voz began with WRDM/WDMR Hartford Springfield on May 29. The first audition took place at the McDonald's located in New Britain, Connecticut with more than 20 hopeful participants. The participants and their families enjoyed the audition's music and fun, including an appearance by Ronald McDonald who interacted with the families. Additionally, WRDM/WDMR Hartford Springfield gave away prizes. It was a great way to kick-off the new season of Solo Tu Voz

holaciudad.com Reaches Highest Traffic Number Since Inception

 

holaciudad.com reached over 625,000 unique visitors during the month of June, the highest traffic number since the site's inception, and over 2 million page views for the month. In addition to this milestone, the site also rolled out the first holaciudad! mobile version for holaciudad! El Paso, available as apps through both iTunes and Google Play stores.  Furthermore, holaciudad!  partnered with TD Bank to promote Latino Small Business Ownership. With 44% of Hispanics utilizing mobile banking, holaciudad! took this as an opportunity to support small Latino businesses as they begin their business ambitions.The campaign is a digital only production, including social media and content generation, and features nine Latino "Triunfadores" in Miami, New York and DC. Congratulations holaciudad.com for these exciting accomplishments! 

CHFA takes calls live

WRDM/WDMR Hartford Springfield Partners with Connecticut to Encourage Home Ownership

 

WRDM/WDMR Hartford Springfield and the Connecticut Housing Finance Authority (CHFA) collaborated to support the local community with a Linea de Ayuda, or Help Line, offering free tips and advice to callers on how to obtain their first home. The Linea de Ayuda is the station's ongoing initiative to provide viewers with information and resources about issues of importance. On the evening of May 28, volunteers from CHFA answered callers' questions and concerns to demystify the home buying process. The station was inundated with calls and the initiative was so successful, viewers continued to call the line the following day.

Valezka Gil, Olga Aymat and Homan Machuca of WTMO

WTMO Orlando Launches Te Da Más Campaign

 

WTMO Orlando implemented an image campaign to drive viewers and build brand recognition throughout the community. The multiplatform Telemundo Orlando Te Da Más (Gives You More) campaign featured local news personalities and included billboards, radio, digital and on-air components. The campaign was extremely successful and served as a great way to connect with local viewers.

Walkers take part in 5K
WZTD Richmond 
Walks Like MADD 

 

WZTD Richmond participated in Mothers Against Drunk Driving's (MADD) sixth annual 5K walk, Walk Like MADD, on April 12 in Richmond. The station had the opportunity to say a few words during the walk's opening ceremony and also brought giveaways for the participants. MADD's signature fundraising event seeks to raise awareness and prevent drunk driving and underage drinking in order to keep local families and communities safe. Among the walkers were friends and families of those who have been affected by drunk driving and underage drinking. 
Local community supports Prescription Drug Take Back Day

WRIW Providence Participates in Prescription Drug Take Back Day

 

WRIW Providence supported Rhode Island's
Prescription Drug Take Back Day on April 26. The event featured food, music and entertainment as well as multiple speeches given by the mayor's Substance Abuse Council. WRIW sponsored a table with a prize wheel, premiums and the money machine. This initiative allows the public to properly dispose of any expired, unused and/or unwanted prescription drugs as a preventive measure against drug abuse, as well as safety and health hazards. This was the first time WRIW supported the event and the station looks forward to participating again next year!
 
Nielsen Spotlight
*  #1 in Primetime in all 6 Nielson markets! 

KTDO El Paso is the Spanish-language leader in daytime and early fringe among key demos including adults 18-49, 25-54, and total viewers, leading the market Monday through Friday from 1-5pm. KTDO also leads in primetime among adults 18-49 and male audiences. 
 
*  WWDT Fort Myers is the #1 Spanish-language station in the market sign-on to sign-off, early fringe and primetime among adults 18-34, 18-49 and 25-54.   

 

*  WRDM Hartford is the #1 Spanish-language station in the market in sign-on to sign-off, early fringe and primetime among adults 25-54 and total viewers.

 

*  WTMO Orlando is the market's Spanish-language leader in sign-on to sign-off, daytime, early fringe, primetime and news among adults 18-49 and 25-54.

 

*  WRMD Tampa is the #1 Spanish-language station in the market in sign-on to sign-off, daytime, early fringe and primetime among adults 25-54. WRMD is also #1 in the market at 2pm and 7pm Monday through Friday among Adults 18-34.
 
*  WZDC Washington, DC leads Spanish TV in daytime and primetime among Adults 25-54 and total viewers.

     

Source: Nielsen Station Index, May Sweeps 2014.  

 

KTDO El Paso · WWDT Ft. Myers-Naples · WRDM Hartford · WTMO Orlando · 

WRIW Providence · WZTD Richmond · WDMR Springfield · WRMD Tampa · 

WZDC Washington DC

 

WGES 680am · WILC 900am · WAMA 1550am

 

www.holaciudad.com


 
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