WRDM Telemundo Hartford Sweeps February
The station is #1 for the 5th consecutive survey
Hartford, CT - Telemundo is the #1 choice for Spanish-language programming in Hartford-New Haven, according to Nielsen's February survey. For the fifth consecutive measurement period, WRDM Telemundo Hartford led all Spanish stations sign-on to sign-off (M-Su 5a-2a), delivering 44% of the audience among adults 18-49 and more than half the audience among adults 18-34 and 25-54.
Fueled by its popular lineup of original programming, Telemundo Hartford was #1 in primetime Monday-Friday from 7-11pm, with more than 50% of the audience in key demos including adults 18-34, 18-49 and 25-54. At 7pm, Caso Cerrado Edición Estelar was Telemundo Hartford's highest rated primetime program with a rating more than three times the closest competitor. The new hit novela La Impostora at 8pm led Spanish television among adults 25-54 and Santa Diabla finished out its run at #1 in the 10pm timeslot.
Additionally, Telemundo Hartford was the most-watched Spanish-language station in early fringe, leading the competition with adults 18-34, 18-49 and 25-54. In fact, among adults 18-34, the station's share of early fringe was greater than all other Spanish-language stations combined. Popular court show Caso Cerrado and news magazine Al Rojo Vivo con María Celeste continue to be #1 at 4pm and 5pm respectively.
"Telemundo Hartford has a long-standing tradition of making an impact in the community with dynamic programming and meaningful local involvement. These impressive results confirm the station's dominance in the market and the extensive reach we offer our advertising partners," stated Brenda Mulero, Station Manager.
Source: NSI Live+7, February sweeps 2014.
