Eduardo's Corner

For those of us in the northeast and mid-Atlantic, it's been a long, cold winter and we are wondering if spring will ever arrive. We are looking forward to the energy and enthusiasm of all the upcoming events and initiatives and will have an exciting announcement about the Tampa operation in the coming months.

This year's theme is "Our Fair Share" and the goal is to be the #1 station in all of our markets. I have no doubt that with our commitment to our communities and viewers, combined with our ability to innovate and create, we will continue to expand our reach.

Over the past year, we have increased our audience and their levels of engagement, enhanced our local programming offerings, experienced strong ratings growth, maximized partnerships, expanded our presence and last but not least, contributed to the advancement of our community. We have a lot of which to be proud. It is important that we continue to improve on everything that we do and use our momentum to build upon all the recent success and to continue to raise our profile. We are very excited about what the future holds. Thank you for all of your hard work and dedication. Un abrazo.

Employee and Station Recognition

Telenoticias Washington, DC, WZDC's local newscast was nominated for a GLAAD Media Award in the category of Outstanding Spanish Language Local TV Journalism. The Special Report

Derechos Homosexuales (Gay Rights) profiled the experiences of the lesbian, gay, bisexual and transgender (LGBT) community in the nation's capital through compelling interviews with local Latino activists and advocates. The series, produced by Sulema Salazar, News Anchor, presented a comprehensive overview of the issues, accomplishments, and current challenges of the LGBT movement both locally and nationally.

Ana Karina Tovar, Marketing and Promotions Manager for WTMO Orlando was a panelist at the "Connecting with Hispanics" seminar hosted by the local chapter of the Florida Public Relations Association.

Lorena Castañeda with the other award recipients

Lorena Castañeda, Station Manager for KTDO El Paso was honored by Latinitas, El Paso's leading Hispanic young women's empowerment organization, at the Mujeres Making a Difference Awards Luncheon on February 7. Castañeda was recognized for the contributions she has made to the empowerment and well-being of the El Paso community.

WRMD's Gaby Soto, Carmen Acevedo and Marisol Lainez pose with Rafael Castro, President of the local NSHMBA chapter

WRMD Tampa was recognized by the National Society of Hispanic MBAs, Tampa Chapter for its service and contributions to the Hispanic community. The organization's goal is to increase the number of Hispanics graduating from master's

business degree programs and to enhance career management opportunities for Hispanic MBAs.

Nicole Quiroga, Station Manager of WZDC Washington, DC was named to the Executive Advisory Board of The Harvard Journal of Hispanic Policy.

WWDT's Valerie Diaz accepts the Resolution on behalf of the station

WWDT Ft. Myers/Naples was honored by the Board of County Commissioners of Lee County Florida for the important contribution the station has made in the local media landscape and keeping the residents of Lee County informed on the issues that affect the community. WWDT was recognized for their La Feria de la Familia event, strong community partnerships, contributions to the continued growth of clients and viewers, as well as the countless air time they have donated to local non-profits providing important information to the Hispanic community.

Ronald J. Gordon, Jacinto Vargas and Nicole Quiroga

Jacinto Vargas, Account Executive for WZDC Washington, DC entered the exclusive ZGS Million Dollar Club for sales in excess of a million dollars during 2013. Congratulations to Jacinto for this incredible achievement!

ZGS Anniversaries

5 Years

KTDO El Paso

Beatriz Rodriguez

10 Years

WNEU Boston

Libardo Orozco

New Members of the ZGS Family

WNEU Boston
Miriam Zapata

KTDO El Paso

Diana Martínez
Christopher Najera
Oscar Ortega
Alejandro Pariente
Laura Arizve Peña Porras

KNSO Fresno

Jorge Carrada Santacruz

WWDT Ft. Myers/Naples

Oscar Ortíz

WTMO Orlando

Gilberto Companioni

Marlene Ortíz Amaro

Stephanie Santiago-Rolon

Ana Karina Tovar

WRIW Providence

Moises Garcia

WRMD Tampa

Pedro Roman

WZDC Washington, DC

Cristian Benavides Granja

Adriana López Cadima

Amalia Martínez

KVDA San Antonio

Josue Falconi

Jesus Alex Fernández

Luis Hernández

Guadalupe Martínez

Christian Romero Garcia

Guillermo Sánchez

Jonathan Solarte Andrade

ZGS

Yete Taye

Spotlight

Emmy Award winners Gabriel Preciado, Antonio Favela and Alfredo López

KTDO El Paso Wins Multiple Emmys

KTDO was the only station in El Paso to receive multiple Emmys, taking home three Awards at the 11th Annual Lone Star Emmy Awards. The Lone Star Emmy Chapter serves all 19 television markets in Texas and is chartered by the National Academy of Television Arts & Sciences (NATAS). This is the second consecutive year that the station and its newscast Telenoticias El Paso have been honored with the prestigious recognitions.

MILITARY - NEWS SERIES

Los Veteranos Y Sus Luchas (Veterans and their Battles), Gabriel Preciado, News Reporter

SPORTS - NEWS SINGLE STORY

Medallas De Amor (Love Medals), Antonio Favela, Sports Anchor/Reporter/Producer

PROMOTION - NEWS PROMO - SINGLE SPOT

Telemundo 48 Más Cerca De Usted, Alfredo López, Production/Direction/Camera/Audio/Editing

KVDA San Antonio Invites Children to Color the Weather

KVDA San Antonio recently concluded a month long contest, Pinta el Clima (Color the Weather), where school-aged children were invited to submit weather themed drawings to Lilian Pérez, the station's Weather Anchor. The idea for the promotion came from pinknósticos, popular daily forecasts Pérez asks people to draw and then shares via social media. Submissions were judged by the KVDA team on originality, creativity and detail. The objective of the contest was to highlight the children, their artwork and culture. Each Friday during February, winners were invited to join Pérez during the evening news to give the weekend forecast and share their drawings on-air. Each winner also received a Wii Mini. Pérez, summed up the experience on behalf of the KVDA team saying, "It was awesome to connect with our audience in such a colorful, innocent and fun way." To view the winners and their reports visit holaciudad.com.

Mayor Domenic J. Sarno speaks to students about the importance of staying in school

WRDM/WDMR Hartford/Springfield Partners to Keep Kids in School

WRDM/WDMR Hartford/Springfield is the Spanish-language media partner for a new initiative between Springfield Public Schools and the United Way of the Pioneer Valley. Stay in School, a bilingual campaign, aims to increase the city's graduation rate by 12% to 77.4% and to also reduce the number of drop outs by 2015. WRDM/WDMR recognizes the importance of this effort in the Hispanic community and is actively promoting the initiative, raising awareness among its viewers, highlighting effective solutions and providing resources and support to students who are in danger of dropping out.

The candidates responding to questions

KTDO El Paso Hosts Political Forum

KTDO 48 and Sin Fronteras, a local community affairs show, hosted the first Spanish-language forum for candidates vying for the El Paso County Judge seat in the upcoming primary elections. The three candidates, Aliana Apodaca, Veronica Escobar and Eddie Holguin gathered at the El Paso Community Foundation to share their vision for the county with the public and KTDO 48 viewers. The forum, which more than 100 voters attended, lasted almost an hour and aired in its entirety on Sin Fronteras. It was the first of many events held in conjunction with the station's local voter engagement initiative Vota Por Tu Futuro.

Winner María Díaz with WZDC's Cristina Caicedo Smit , María's sister and the trainer from Gold's Gym

WZDC Washington DC Transforms Lives

WZDC Washington DC partnered with Gold's Gym for Transfórmate DC, a contest giving viewers the opportunity to transform their lives and fulfill New Year's resolutions. The ultimate prize, a one-year membership to Gold's Gym and a fitness training watch, was awarded to María Diaz. Contestants were asked to submit their personal stories about why they were deserving and/or needing of a gym membership to help meet their goals. 5 finalists were selected and the public voted for the winner online by liking, sharing and commenting on the viewer's submission. Díaz, a single mom, was profiled on WZDC's local news Telenoticias. She is looking to lose weight gained during pregnancy and is more motivated than ever knowing that the station is following her progress.

WWDT's Daniel Navarrete gives a prize to a young viewer

WWDT Ft. Myers/Naples Raises the Issue of Human Trafficking

WWDT Ft. Myers/Naples was a media sponsor for the first annual Slave Free Southwest Florida on January 18 at Riverside Park. The family event, organized by the SWFL Regional Human Trafficking Coalition and the Lee County Sheriff's Office, raised awareness about human trafficking and the problem of modern day slavery. WWDT participated in the event to reach the Spanish-speaking community and to encourage viewers to report cases of sex and labor trafficking.

Ronald J. Gordon, Alex Nogales, President & CEO of NHMC and Eduardo A. Zavala with the Award

ZGS Receives Impact Award from the National Hispanic Media Coalition

ZGS was honored by the National Hispanic Media Coalition (NHMC) for Outstanding Service to the Latino Community. The distinction was bestowed upon the company at the 4th Annual Washington, DC Impact Awards Reception. Ronald J. Gordon accepted the award on ZGS's behalf. ZGS was honored to receive the recognition from NHMC, an organization that works tirelessly advocating for issues of diversity and inclusion in the media industry. The award was especially meaningful as the company celebrated its 30^th anniversary. NHMC's Washington, DC Impact Awards Reception honors public servants and community leaders, as well as media professionals and entities whose achievements, generosity of spirit, and courage under fire have greatly benefited the welfare of the nation in the areas of media and telecommunications.

Local Programming

Several ZGS stations recently added new programming to their already robust slate of local shows. The station group is well-known for its commitment to local programming and the new shows will enhance existing local offerings including daily newscasts, community affairs shows and culturally relevant programming. ZGS has a unique connection to local viewers in part because it recognizes the need to provide dynamic, entertaining and informative content that resonates with audiences.

Host Alejandro Negron questions guests

Agenda

WZDC Washington, DC

The political affairs show hosted by

Alejandro Negrón, and produced in both English and Spanish, is an innovative partnership with ABC7/NewsChannel 8. Agenda, the only fully bilingual show to focus on current events and foreign affairs, explores critical issues and their relevance to the local Hispanic community. The show is a unique opportunity to reach both Spanish-language and English-dominant audiences.

Read more about Agenda in the Winter 2014 edition of LATINO Magazine. English, Spanish or Spanglish, authored by Nicole Quiroga, WZDC Station Manager is a guest column that provides insight on the development of this cutting-edge program.

Show host Luis G. Revilla with Gabriel Coronel from Telemundo's Marido en Alquiler

Two Zona
WRDM/WDMR Hartford/Springfield

A hip, vibrant show that explores the local entertainment and event scene, Two Zona boasts interactive and informative segments such as La Encuesta Ganadora (The Winning Interview). Hosted and produced by Luis G. Revilla, the show began as a five minute segment during local news, and as a result of its popularity and unique appeal it was extended to a full show.

Michelle Feliz and Gaby Calderon

holaciudad teve!
KTDO El Paso and WTMO Orlando

The community affairs magazine holaciudad teve! premiered on KTDO El Paso and WTMO Orlando. The show, originally launched on WRMD Tampa, is an on-air extension of ZGS's hyperlocal web portal www.holaciudad.com. Customized for each local market, holaciudad teve! is an interactive program with a unique platform for local interviews, artists, happenings, and community information. The dynamic and entertaining show is hosted by Michelle Feliz and Gaby Calderon in Orlando and Claudio Herrera and Giorgina Terrazas in El Paso.

Evelyn St. Hilaire and Massiel Torres

Sin Rodeos

WRIW Providence

The weekly magazine is hosted and produced by Alberto Del Oribe, a veteran television personality in New England. The show offers audiences fresh, local content with diverse segments on community issues, entertainment and lifestyle, highlighting the culture, value and traditions of local audiences. Co-hosts include notable Latina personalities Isabel Gonzalez, Milcia Leguizamon, Laurem Payano, Evelyn St. Hilaire, and Massiel Torres.

Nielsen Spotlight

* WNEU Boston was the primetime and early fringe Spanish-language leader among adults 18-34, with more than half of the audience.

* KTDO El Paso led all the stations in the market, regardless of language, in early fringe among adults 25-54 and was the Spanish-language leader in primetime among adults 18-49 and 25-54.

* KNSO Fresno delivered double-digit year-to-year growth in news and primetime among adults 18-34, 18-49 and 25-54.

* WRDM Hartford was the Spanish-language leader in the market from sign-on to sign-off among adults 18-34, 18-49 and 25-54.

* WTMO Orlando was the number-one Spanish-language station in daytime and early fringe among adults 18-34, 18-49 and 25-54, while also leading in news at 6 and 11pm among adults 18-34.

* KVDA San Antonio was the only Spanish-language station in the market to grow its primetime share of audience, increasing by 50% year-to-year among adults 18-49.

* WRMD Tampa more than doubled its primetime audience from last year among adults 18-49 and 25-54.

* WZDC Washington, DC was the Spanish language leader in the market from sign-on to sign-off among adults 18-34 while also leading Spanish TV in primetime and early fringe among adults 18-49 and 25-54.

Source: Nielsen Station Index, November Sweeps 2013.

WNEU Boston · KTDO El Paso · WWDT Ft. Myers-Naples · KNSO Fresno · WRDM Hartford · WTMO Orlando · WRIW Providence · WZTD Richmond · KVDA San Antonio · WDMR Springfield · WRMD Tampa · WZDC Washington DC

WGES 680am · WILC 900am · WAMA 1550am

www.holaciudad.com

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