FOR IMMEDIATE RELEASE CONTACT: Tara Ballesteros
September 4, 2013 703.229.4765
WRMD Telemundo Tampa Leads Spanish-Language Television in Early Fringe
The station also captured key primetime wins
Tampa, FL - WRMD Telemundo is Tampa's #1 Spanish-language television station in early fringe (3-6pm), commanding more than half of the audience across key demographics including adults 25-54, according to the July Nielsen survey. The station more than doubled its audience during that time period from last month among adults 18-49 and also delivered a 67% month-to-month increase among adults 25-54. Long-running court series Caso Cerrado led Spanish television at 3pm and 4pm, while Al Rojo Vivo Con María Celeste commanded almost two-thirds of the adult 25-54 audience at 5pm.
WRMD also continues to show impressive growth in primetime with strong performances in key time periods. The overwhelming primetime hit Caso Cerrado Edición Estelar was #1 at 7pm among adults 25-54 and with women 18-49 and 25-54. The popular 10pm novela, El Señor de los Cielos, concluded its run at the top with a 62% Spanish share of the female 25-54 audience.
Additionally, WRMD led daytime (10am-3pm) with almost half of the audience among adults 18-49 and 25-54, increasing its share of the audience by more than +75% from just last month.
"WRMD has become a major force among Spanish-language television stations in the market with its July audience results. Telemundo's connection with the Tampa Bay audience continues to strengthen, making our station a must buy for all advertisers," said Jayme Ribeiro Neto, General Manager of WRMD Tampa.
Source: NSI Live + 7, July Sweeps 2013.
ZGS Communications is a Hispanic-owned multi-media company, headquartered in Arlington, Virginia, that owns or operates 12 Spanish-language television stations, representing the largest group of independent stations affiliated with the Telemundo television network. In addition, ZGS owns three Spanish-language radio stations serving Washington, DC and Tampa, and a Spanish-language web portal holaciudad.com . For three decades, ZGS has been a proud community broadcaster with a profound commitment to local programming, community service and advocacy.