FOR IMMEDIATE RELEASE CONTACT: Tara Ballesteros
August 27, 2013 703.229.4765
KVDA Telemundo 60 is San Antonio's Fastest Growing Station
San Antonio, TX - KVDA Telemundo 60 is San Antonio's fastest growing broadcast station regardless of language sign-on to sign-off (M-Su 6a-12a) among adults 18-49, according to Nielsen's July survey. The station delivered a +33% book-to-book increase in ratings among adults 18-49 and a +25% increase among adults 25-54. The station's strong growth from the last survey was primarily driven by its solid performance in primetime. KVDA's primetime lineup increased its book-to-book delivery by +60% among adults 18-34. The growth was anchored by the popular novela El Seņor de los Cielos, which concluded its run as the #1 show in the market at 9pm, regardless of language, among both adults 18-49 and 25-54.
KVDA's local newscasts also contributed to the station's overall sweeps success. Both editions of Telenoticias San Antonio more than doubled their audience from last year among key adult demos. KVDA was the only Spanish-language station to increase its news audiences at both 5pm and 10pm among adults 18-34, 18-49 and 25-54.
"We are extremely pleased with the station's continued success, especially the increased viewership of our local news," said Eddie Romero, General Manager of KVDA Telemundo 60. "Telemundo's dynamic programming coupled with KVDA's local efforts has fueled the growth, attracting new viewers and offering advertisers additional access to this vibrant segment of the San Antonio community."
Source: NSI Live+7, July Sweeps 2013
ZGS Communications is a Hispanic-owned multi-media company, headquartered in Arlington, Virginia, that owns or operates 12 Spanish-language television stations, representing the largest group of independent stations affiliated with the Telemundo television network. In addition, ZGS owns three Spanish-language radio stations serving Washington, DC and Tampa, and a Spanish-language web portal holaciudad.com . For three decades, ZGS has been a proud community broadcaster with a profound commitment to local programming, community service and advocacy.