FOR IMMEDIATE RELEASE CONTACT: Tara Ballesteros
April 18, 2013 703.528.5656 ext.129
KTDO Telemundo 48 El Paso Leads Primetime Growth
El Paso, TX - KTDO Telemundo 48 is El Paso's fastest growing Spanish-language station in primetime (M-F 6-10pm), as reflected in Nielsen's most recent survey. The station experienced a 43% year-over-year increase in ratings among adults 18-49. In contrast, Univision's KINT decreased by 11% and UniMas' KTFN was down 25%. KTDO was the only Spanish-language broadcast station to increase its primetime audience.
Telemundo's original primetime productions drove the growth. Caso Cerrado Edición Estelar was the # 1 Spanish-language show at 6pm with both the 18-49 and 25-54 demos. The blockbuster novela, La Patrona was the station's highest-rated program at 8pm, increasing the time-period's share by 62% from last year. El Rostro de la Venganza at 9pm also had impressive gains in share year-over-year, delivering more than twice as many viewers.
"We are thrilled by KTDO 48's performance and continued growth. Telemundo's engaging programming connects with viewers and the station's truly local involvement is unique in the market. KTDO 48's slogan, Más cerca de usted (Closer to you) is not just a slogan, it is the commitment from our station to our viewers and community," commented Lorena Castañeda, KTDO 48's Station Manager.
Building on the momentum of its primetime line-up, KTDO 48's local newscast at 10pm, Telenoticias El Paso, more than doubled its audience from the same period last year.
Source: NSI Live+1, February Sweeps 2013. Based on adults 18-49, unless otherwise noted.
ZGS Communications is a Hispanic-owned multi-media company, headquartered in Arlington, Virginia, that owns or operates 13 Spanish-language television stations, representing the largest group of independent stations affiliated with the Telemundo television network. In addition, ZGS owns three Spanish-language radio stations serving Washington, DC and Tampa, and a Spanish-language web portal holaciudad.com . For three decades, ZGS has been a proud community broadcaster with a profound commitment to local programming, community service and advocacy.