ZGS Communications On-Air Newsletter April 2013

Eduardo's Corner

As I reflect on the first quarter of the year, it has been fantastic to see all of the progress and success across the ZGS Group. We have been extremely busy!

holaciudad.com launched in Miami adding another vibrant and engaging portal to the site. The 2013 La Feria de la Familia season kicked-off in New Hampshire with a dynamic event hosted by WNEU Boston. Romantica 900AM has a beautiful new home with an upgraded facility and by next month, the HD news upgrade in Orlando will be complete. We've seen our stations and viewers grow as is evident with the latest ratings success. We are getting out into our communities more than ever to better understand our audiences. The insight is helping our stations better serve our communities. We've started 2013 with fantastic momentum. Let's keep-up the great work and continue to focus on expanding our presence, our brands and serving our audiences.

I'd be remiss not to mention the sale of WWSI Philadelphia and the tremendous group of professionals we have on the ground there. It is bittersweet for the company. We have enjoyed every minute of the past 5 years that we have served the Hispanic community there. We are pleased the station is joining the Telemundo Network family and look forward to all the station's future accomplishments. Change is not always easy and we will do everything possible to support the station and our colleagues through the ownership transition. We truly appreciate the commitment and dedication of the entire WWSI team. Un abrazo.

Employee and Station Recognition

WRIW Providence was the winner of the annual ZGS Eddie Award for Outstanding Television Production for their creative local spot featuring the station's new logo.

Larry De La Rosa, General Manager of WTMO Orlando was profiled as one of 25 Central Florida Influential Hispanics in Visión Magazine's first quarter issue.

Mike Gillespie, Senior Vice President of Telemundo New England participated in the National Society of Hispanic MBAs, Boston Chapter Annual Kickoff Event on February 12. The panel discussed multicultural marketing.

Sergio Gonzalez, Weather Anchor for WTMO Orlando was certified by the National Weather Association with the NWA Broadcaster Seal, adding him to the short list of professional Hispanics in the United States with this level of certification.

Darrell Jennings, General Manager of KNSO Fresno joined the Board of Directors for the Central California Hispanic Chamber of Commerce.

Jayme Ribeiro Neto, General Manager of WRMD Tampa joined the Board of Directors of The Glazer Children's Museum.

Raengel Solis, host of WRMD Tampa's holaciudad teve!, was honored by the Circulo Dominicana for her commitment to the community.

Cary Tabares, blogger for holaciudad.com was nominated for a GLAAD Award in the category of Outstanding Digital Journalism Article for her piece titled ¿Es posible ser homosexual y ser persona de fe?

Ricardo Vela and Georgina Terrazas from Telenoticias El Paso emceed the 17th Annual Senior Love Conference Live, Love and Care for Yourself at El Paso Community College. More than 700 senior citizens took advantage of information about lifelong learning activities for self-worth and self-discovery.

Programming Update

holaciudad teve!, WRMD Tampa's local show, unveiled a new cooking segment Sazón Latino en Tampa with local Venezuelan Chef Maria Lorenzo. The show brings international flavors and recipes with an element of fun to local viewers. Chef Lorenzo's recipes celebrate Hispanic culture and traditions with relevant ingredients in easy to prepare family meals that are tasty yet healthy.

Let's Get Social

holaciudad.com ended the first quarter with over 62,000 social media followers exceeding the goals for every single social account in the network. The social following has also paid-off on the revenue side with several clients integrating social media into their campaigns including UOC from Orlando, Prince George's Community College from Washington, DC and most recently McDonald's out of New England who will be hosting tweet-up parties around the La Voz Kids property.

New Members of the ZGS Family

KTDO El Paso

Alejandro DuPont

KNSO Fresno

Uriel Lopez

WZDC Washington, DC

Daniela Del Risco

Joe Matos

holaciudad.com

Pablo Pirela

Ruth Vasquez

WZTD Richmond

Karen Chiluiza

Liliana Dawson

KVDA San Antonio

Antonio Estala

Saul Martinez Rodriguez

Rodrigo Mireles

Roanls Smith

Spotlight

The Noticiero Telemundo 51 team
KNSO Fresno Debuts New Look

KNSO Fresno's new Noticiero Telemundo 51 Fresno debuted on March 4 with an entirely new team offering the Central Valley Hispanic community enhanced local news, weather, entertainment and sports. Lucero Benitez is the lead local reporter. Her passionate reporting and intimate connection to the community gives viewers unique insight to the local stories that matter most. Noticiero Telemundo 51 Fresno airs Monday - Friday at 6pm and 11pm with additional coverage on holaciudad.com.

holaciudad.com now serving Miami

Bienvenidos a Miami

holaciudad.com unveiled its latest portal for the city of Miami. holaciudad Miami is specifically tailored for the local Latino community, providing a unique perspective and pairing a dynamic editorial focus with user-generated content. From local news to the latest trends, the site highlights the most important events in the city and establishes a forum to access targeted information on relevant topics such as immigration, Latin America, technology and lifestyle. The site also offers the vibrant Miami community a local space to share opinions.

Ricardo Vela and Gerry Smola with the candidates
KTDO El Paso Hosts Mayoral Forum

KTDO organized the first Spanish-language forum in the market leading-up to the highly contested mayoral election on May 11. The forum was moderated by Ricardo Vela, Telenoticias El Paso's anchor and Gerry Smola from El Diaro. Candidates shared their views on local issues in front of a packed house on April 15 at the El Paso Community College Administrative Building. Some of the topics addressed included growth of the local economy, the school district's recent cheating scandal, lines at the international bridge, and the establishment of a Cultural Center for Mexican American Studies. The forum was broadcast live on El Paso Community College TV, streamed on El Diario's website and covered on Telenoticias El Paso and holaciudad.com

The morning personalities show their team spirit
Romántica 900AM Scores with D.C. United

Romántica 900AM is the official Spanish-language broadcaster of the Black-and-Red, as D.C.'s MLS soccer team is affectionately known locally. The radio station has the rights to all of D.C. United's 34 regular season games. Radio Cuscatleca USA.com produces the broadcasts including the play-by-play commentary. The partnership reaches DC United's strong and loyal fan base in the metro area and around the world. Romántica 900AM is also promoting the team and its games on-air and at local events.

Inspring Minds visit WRIW
WRIW Providence Gives Local Students an A+

WRIW Providence opened the station for a visit from 15 area high school students interested in learning more about television. The students participate in a mentoring program with local educational nonprofit, Inspiring Minds. The organization closes the achievement gap and is dedicated to enabling the city's public school students to succeed in school and build a good foundation for their future. WRIW's Rudy Rodriguez shared his experiences speaking to the students about Telemundo, the broadcasting industry and all the opportunities available to them. He encouraged them to step out of their comfort zones and follow their passions.

The mini-studio at Día del Niño

WWSI Philadelphia Promotes Learning Through Play

WWSI Philadelphia and the Please Touch Museum held the 5th annual Día del Niño on April 13. Thousands attended the fun, family-oriented event that celebrates children and promotes learning through play. Event attendees were surrounded by art, culture, music, dance and activities that encouraged participants to actively explore the museum's exhibits. One of the most popular attractions of the day was WWSI's mini-studio, where participants recorded their own weather reports and discovered their talent as television reporters. The reports were shared with family and friends via XFINITY On Demand and on holaciudad.com.

Transfórmate participants pose with Telenoticias El Paso's Gabriel Preciado

KTDO El Paso Transforms

KTDO El Paso recently concluded a six-week challenge to transform local lives. The Transfórmate program raised awareness about diabetes and obesity, shared good eating habits, and informed viewers on how to live healthier lives. Through news segments and weekly status reports, Telenoticias El Paso followed the journeys of six contestants who were selected to participate from over 200 entries on holaciudad.com. Together the participants lost more than 120 pounds by following expert nutrition advice as well as an exercise plan. Coverage of the challenge included profiles of the contestants, as well as features on their families and lifestyles. The winner, German Amaya, lost more than 40 pounds and received a treadmill and a year membership to Convey CrossFit Gym. The challenge was so successful and well-received by viewers that KTDO is now embarking on Transfórmate II with 20 new participants. Transfórmate!

The experts ready to help
WRDM/WDMR Hartford-Springfield Holds Tax Help Line

WRDM/WDMR Hartford-Springfield partnered with USA Tax Refund to assist viewers with their taxes. The station hosted a Linea de Ayuda or Help Line to connect viewers to expert tax filers who fielded questions and addressed specific issues.The phone lines opened at 6pm and did not stop ringing until after 10pm. Viewers appreciated the access to professional tax preparers and the support they received to get their filings completed before the deadline.

Marcela opens the Telecam segment
WNEU Boston Participates in Latina Women's Conference

WNEU Boston participated in the 6th Latina Women's Conference held at the State House on March 31. This year's theme was Extraordinary Women in Support of Domestic Workers and Immigration Reform. WNEU's Marcela Garcia interviewed the conference organizers for a local Telecam segment and also served as the Mistress of Ceremonies. Over 200 women attended to share strategies, opportunities and inspiration, to learn from each other, to encourage each other's efforts and to engage in community dialogue.

La Feria de La Familia

An event attendee tries his luck in the money machine
WNEU Boston Kicks-Off Feria Season

WNEU Boston kicked-off the 2013 La Feria de La Familia season with the first event of its kind to take place in the Merrimack Valley at the Mall at Rockingham Park. Close to 8,000 area residents took advantage of all the services and information. Holy Family Hospital offered cholesterol screenings, blood pressure readings, and BMI measurements while Brigham and Women's Hospital gave CPR demonstrations for adults and infants. Lord & Taylor, a first-time participant, drew crowds for their cosmetic services. The extremely popular and entertaining Money Machine, a tall booth full of swirling dollar bills, gave lucky contestants the chance to walk away with free cash. The event featured WNEU local television personalities, as well as performances by local bachata stars Alfred Martinez, Bryan Alvarado and the group New Journey.

Upcoming Ferias

WWDT Fort Myers/Naples - June 9

WNEU Boston - June 23 and September 22

WTMO Orlando - August 17

KTDO El Paso - September 22

WRDM/WDMR Hartford/Springfield - September 29

WRMD Tampa - October 6

WRIW Providence - November 3

WZDC Washington, DC - November 10

Nielsen Spotlight

February Sweeps Highlights

February Sweeps was a successful survey for the ZGS Nielsen Stations:

WNEU Boston was the primetime Spanish-language leader among adults 18-49, with more than half of the audience.
WTMO Orlando was the number-one Spanish-language news station in the market. Telenoticias at 6pm and 11pm were both #1 among adults 18-34.
KVDA San Antonio was the only Spanish-language station in the market to grow its primetime share of the audience, increasing by 79% book-to-book among adults 18-49.
KTDO El Paso was the fastest growing Spanish-language station in primetime, experiencing a 43% year-over-year increase in ratings among adults 18-49.
KNSO Fresno delivered double-digit book-to-book growth in both early fringe and primetime among adults 25-54.

WNEU Boston · KTDO El Paso · WWDT Ft. Myers-Naples · KNSO Fresno · WRDM Hartford · WTMO Orlando · WWSI Philadelphia · WRIW Providence · WZTD Richmond · KVDA San Antonio · WDMR Springfield · WRMD Tampa · WZDC Washington DC

WGES 680am · WILC 900am · WAMA 1550am

www.holaciudad.com

2000 N. 14th Street, Suite 400, Arlington, VA 22201, T 703.528.5656 F 703.526.0879 www.zgsgroup.com