April 10, 2013

FOR IMMEDIATE RELEASE                                                     CONTACT: Tara Ballesteros

April 10, 2013                                                                                    703.528.5656 ext.129



KVDA Telemundo 60 San Antonio Posts Strongest Primetime Growth


San Antonio, TX - KVDA Telemundo 60 is the only Spanish-language station in San Antonio to increase its primetime share of audience, according to the latest Nielsen survey. The station experienced a 79% book-to-book increase in share among the coveted demo of adults 18-49, while Univision's KWEX decreased its share by 8%. 


KVDA's primetime growth was fueled by hit novelas Pasión Prohibida at 7pm and La Patrona at 8pm, with the station more than doubling its audience from the same time-period in November 2012. KVDA also delivered a 50% increase in ratings among adults 25-54 from the last survey.


"Telemundo's powerful primetime programming block combined with our strong local presence has driven the audience growth," said Eddie Romero, General Manager of KVDA Telemundo 60. "The station is extremely well-positioned to continue to deliver significant audiences to our advertisers not only in primetime but across all dayparts."


Source: NSI Live+7, M-F 6-10pm, February Sweeps 2013.

ZGS Communications is a Hispanic-owned multi-media company, headquartered in Arlington, Virginia, that owns or operates 13 Spanish-language television stations, representing the largest group of independent stations affiliated with the Telemundo television network.  In addition, ZGS owns three Spanish-language radio stations serving Washington, DC and Tampa, and a Spanish-language web portal holaciudad.com . For three decades, ZGS has been a proud community broadcaster with a profound commitment to local programming, community service and advocacy.


WNEU Boston · KTDO El Paso · WWDT Fort Myers-Naples · KNSO Fresno · WRDM Hartford

WTMO Orlando · WWSI Philadelphia · WRIW Providence · WZTD Richmond · KVDA San Antonio

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