Just when you think you've seen it all in Chicago's brokerage scene, along comes Idealty Real Estate. Founded on the idea that the brokerage world is in need of a creative kick-start, Taylor Johnson client Idealty caters to the 'creative class' with its fresh twist on real estate services and a design-savvy aesthetic extending through everything from its website, where it showcases properties in a vibrant way, to stunning marketing materials and compelling neighborhood guides that answer the really interesting questions like  "How many gourmet food trucks serve Logan Square?" 

Initially focused on residential brokerage, Idealty will also offer commercial brokerage and development services and already has an exclusive agency listing agreement in place with circa 922, a new West Loop rental tower. Idealty's launch party last week at Canvas Chicago embodied the firm's unique melding of the creative and real estate worlds, with an eclectic mix of innovators, creative types, artists and real estate pros. Check out these links to view a video and photo gallery from the launch party, and read more from GlobeSt.com about how this start-up is poised to be a game changer in Chicago real estate.